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Timex Corp., has narrowed its review to three agencies bidding to handle its $5 million to $10 million advertising account.
The holy grail for media and marketing honchos seeking to circumvent ad-skipping technology is not product placement. Weaving products into content may be a first step, but marketers looking to move beyond the traditional reliance on 30-second TV commercia
Making a rare advertising appearance for a TV network or any other consumer product, Madonna will be featured in a new campaign for the women's channel, Oxygen, starting next week.
International: Web site affinity and online ad impact. Study suggests new ways to evaluate audiences
Confirming what many long sensed, a study has found that online consumers who feel an affinity for a Web site's content are much more predisposed to notice and be affected by that Web site's ads.
According to Advertising Age's annual prime-time network pricing survey, NBC's favored Friends blew past network sibling ER and CBS's Survivor to top the charts this season as the highest-priced TV ad show. A 30-second spot on Friends averages $455,700.
According to a survey released by Avenue A, the Seattle, Wash.-based digital ad and media agency, At-work Internet users are heavier consumers of online media as well as bigger online spenders than at-home consumers.
In a bid to connect with young adults and women, Intel Corp. kicks off a global brand campaign next week showcasing the benefits of a digital lifestyle. The campaign makes its debut Sept. 22 during the Emmy Awards broadcast on Geneleral Electric Co.'s NBC.
BBDO Worldwide has changed its 100-year-old logo. The logo was created by Omnicom sibling Nolin Branding & Design. The new logo will be introduced in Europe in January and across the rest of the planet by August 2003.
According to a survey conducted online by Nielsen/NetRatings' @plan and Minnesota Opinion Research, in conjunction with washingtonpost.com, the Internet is the preferred and most effective form of media for advertisers trying to target business decision-ma
McDonald's Corp. named Larry Light global chief marketing officer responsible for global marketing strategy and brand development. He was founding president and CEO of brand consulting firm Arcature.
In the latest example of a marketer blurring the line between advertising and programming, Ace Hardware will roll out two spots designed to lead viewers to think they are watching Monday Night Football play-by-play banter from John Madden when he's actual
Internet networking giant Cisco Systems is in the process of preparing a $200 million branding campaign. WPP Group's Ogilvy & Mather Worldwide is now working on the campaign.
Pop Culture Survey, a poll of advertising professionals conducted on AdAge.com last month. The survey queried more than 300 agency executives and marketers on topics ranging from indispensable tech tools to trendy fashion and food.
U.K. mobile service provider Moby Monkey is facing charges from a regulatory agency for launching a deluge of SMS text messages earlier this year that "seriously" misled consumers into dialing a toll number.
Pepsi-Cola North America said Wednesday it is teaming with Geffen/Interscope Records and DreamWorks Records for a marketing campaign for the recently launched Pepsi Blue.
Global fastfood chain McDonald’s – not a brand most folk associate with child nutrition – has enlisted Unicef in a cause-related promotional pact. 30,000 McDonald’s outlets across 121 nations will promote World Children’s Day
AOL Time Warner is said to be putting the finishing touches to a deal worth up to $9 billion with AT&T and Comcast to unravel the Time Warner Entertainment cable and content partnership.
As job sites go, Monster.com may dominate the Web, but a new survey by Houston-based International Demographics Inc.’s finds that the big sites and online newspapers don’t have a lock in recruitment.
Real Madrid, recently named as the world’s number one soccer club brand, has teamed with Pepsi in worldwide marketing deal. The union will link PepsiCo to the club through a blend of sponsorship, advertising and promotional activity.
It was supposed to be the year of the Internet rebound but according to Nielsen’s new Monitor-Plus report that’s not happening so far. The result is surprising especially since Yahoo and several national new sites reported an upturn for the Int
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