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The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players

exchange4media Staff Jul 25, 2022 11:22 AM

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The deal will include partnerships across NFTs, Gaming and Merchandising

exchange4media Staff Jul 21, 2022 3:42 PM

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Piyal Banerjee, Head - External Communications, IPM India Wholesale Trading Company, talks about her almost two-decade journey in PR & Comms, how she sees the industry reviving

owais khan Jul 7, 2022 11:16 AM

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Industry experts say while online payment firms have to be sensitive about user data, the controversy is unlikely to have a lasting impact on brand image

owais khan Jul 7, 2022 10:48 AM

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Grand Prix winner ‘The Unfiltered History Tour’ by Dentsu Creative gets six more shortlists

exchange4media Staff Jun 21, 2022 2:50 PM


Singh will succeed Viraj Chouhan, who takes up a new role as Vice President, Global Market Communications

exchange4media Staff Jun 17, 2022 10:37 AM

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The 'Boldly beautiful' campaign has been conceptualized in partnership with Ogilvy

exchange4media Staff May 30, 2022 11:12 AM

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Directed and written by Suman Adhikary and Sumit Ghildiyal, the film has Gauahar Khan and Sharib Hashmi in lead roles

sunny saini Dec 13, 2021 3:43 PM


Hindustan Unilever continues to dominate the advertiser’s list

sunny saini Oct 4, 2021 10:36 AM


Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive

sunny saini Oct 4, 2021 10:29 AM


Other elected members of the executive committee include Vivek Srivastava, Rana Barua, Mohit Joshi, Kunal Lalani and Rohan Mehta.

sunny saini Oct 1, 2021 4:24 PM

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Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding

sunny saini Oct 1, 2021 3:32 PM


Sources have told e4m that Charles is currently serving his notice period

sunny saini Oct 1, 2021 1:00 PM


V has vast reach and even as third window it has enough market to showcase films : e4mtestV has vast reach and even as third window it has enough market to showcase films : e4mtest

A P Sriram Sep 30, 2021 9:37 AM


Powered by a deep insight into consumer behaviour, Livspace sets new benchmarks in brand marketing fueled by innovative collaborations

sunny saini Sep 29, 2021 6:02 PM


Knowledge and understanding of software design Architecturespatterns like – MVC. Knowledge and understanding of software design Architecturespatterns like – MVC.

Aakar Patel Sep 28, 2021 3:13 PM


Operators, who have lost millions of low paying subscribers to Free Dish, allege that the practice goes against the principles of NTO 2.0 meant to provide a level-playing field and parity

sunny saini Sep 9, 2021 11:47 AM


They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts

exchange4media Staff Jul 27, 2021 2:49 PM