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Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality
exchange4media Staff Mar 21, 2021 8:38 AM
Industry observers note that the sector should carefully draw a line between inspiration and plagiarism
exchange4media Staff Mar 5, 2021 1:09 PM
The company has seen a 10.66% dip in total revenue for the fiscal ended 31st March 2020
exchange4media Staff Mar 5, 2021 1:03 PM
n a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government
exchange4media Staff Mar 5, 2021 12:27 PM
The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000
exchange4media Staff Mar 5, 2021 12:23 PM
Industry experts have expressed concerns on whether TRAI will be able to fulfill its goals like empowering consumers and reducing TV bills or will it lead to more rounds of amendments........!!!!
Abhishek Gupta Jan 28, 2020 12:36 PM
The international roll out of #CreativeComeback scheme aims to bring back and support 100-women who have left the creative industries for more than a year into top creative leadership roles
exchange4media Staff Nov 13, 2019 1:30 PM
Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market
Noel Dsouza Nov 13, 2019 8:54 AM
According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year
Shikha Paliwal Nov 13, 2019 8:16 AM
The app offers a collection of over 20,000 videos, e-books, stories and quizzes and is available to download on iOS and Play Store
exchange4media Staff Nov 12, 2019 6:09 PM
Filhall marks the debut of Akshay Kumar and Nupur Sanon into the world of music albums
exchange4media Staff Nov 12, 2019 5:47 PM
TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in
exchange4media Staff Nov 12, 2019 1:27 PM
As part of the association, MX Player users will get seamless access to the content library of ShemarooMe
exchange4media Staff Nov 12, 2019 1:13 PM
YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron
exchange4media Staff Nov 12, 2019 12:46 PM
Triton Communications came up with the idea of building a financial superhero in the form of a mascot ‘InvestMan’
exchange4media Staff Nov 12, 2019 12:38 PM
The account will be handled from the agency’s Mumbai office
exchange4media Staff Nov 12, 2019 12:11 PM
The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport
exchange4media Staff Nov 12, 2019 11:49 AM
BasicFirst Presents KODE (Kids of Digital Era) will be held in Mumbai on December 14 and 15, and in Bangalore on December 28 and 29
exchange4media Staff Nov 12, 2019 11:48 AM
