They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts

exchange4media Staff Jul 27, 2021 2:49 PM

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

exchange4media Staff Jul 26, 2021 6:27 PM

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

exchange4media Staff Jul 26, 2021 6:27 PM

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

exchange4media Staff Jul 26, 2021 6:23 PM

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

exchange4media Staff Jul 26, 2021 6:22 PM

Industry experts have expressed concerns on whether TRAI will be able to fulfill its goals like empowering consumers and reducing TV bills or will it lead to more rounds of amendments........!!!!

Abhishek Gupta Jan 28, 2020 12:36 PM

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

The app offers a collection of over 20,000 videos, e-books, stories and quizzes and is available to download on iOS and Play Store

exchange4media Staff Nov 12, 2019 6:09 PM

TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in

exchange4media Staff Nov 12, 2019 1:27 PM

YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron

exchange4media Staff Nov 12, 2019 12:46 PM

Triton Communications came up with the idea of building a financial superhero in the form of a mascot ‘InvestMan’

exchange4media Staff Nov 12, 2019 12:38 PM

The account will be handled from the agency’s Mumbai office

exchange4media Staff Nov 12, 2019 12:11 PM

The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport

exchange4media Staff Nov 12, 2019 11:49 AM

BasicFirst Presents KODE (Kids of Digital Era) will be held in Mumbai on December 14 and 15, and in Bangalore on December 28 and 29

exchange4media Staff Nov 12, 2019 11:48 AM

Interactive Avenues will be responsible for driving brand awareness, facilitating trials and creating brand loyalists for Too Yumm!

exchange4media Staff Nov 12, 2019 10:49 AM

Pombra will also take over as Market Acceleration Lead at Publicis Emil India

exchange4media Staff Nov 12, 2019 10:25 AM

ET NOW offers curated content such as India Development Debate, Start Up Central, The Money Show, and India Tonight in North America

exchange4media Staff Nov 11, 2019 5:02 PM

Apart from a digital campaign, Onsitego has also launched in-store activation at partner stores of Vijay Sales, Croma and others

exchange4media Staff Nov 11, 2019 4:55 PM

As part of the partnership, TikTok has launched a #CleanIndia challenge on its platform

exchange4media Staff Nov 11, 2019 4:43 PM