comfortable with online purchases even after lockdown: Kenneth Pao, Criteo11111111

Abhilash Mathew Sep 25, 2020 2:36 PM

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches

Test Sep 25, 2020 2:27 PM

Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality

exchange4media Staff Jun 24, 2020 8:38 AM

The channel has also launched a series of brand films conceptualised by DDB Mudra

exchange4media Staff Mar 12, 2020 11:19 AM

The Festival has secured alternative dates of 26-30 October 2020 if changing circumstances require the event to be postponed from June

exchange4media Staff Mar 12, 2020 11:16 AM

According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

exchange4media Staff Mar 12, 2020 11:11 AM

Industry experts have expressed concerns on whether TRAI will be able to fulfill its goals like empowering consumers and reducing TV bills or will it lead to more rounds of amendments

Abhishek Gupta Jan 28, 2020 12:36 PM

The international roll out of #CreativeComeback scheme aims to bring back and support 100-women who have left the creative industries for more than a year into top creative leadership roles

exchange4media Staff Nov 13, 2019 1:30 PM

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

The app offers a collection of over 20,000 videos, e-books, stories and quizzes and is available to download on iOS and Play Store

exchange4media Staff Nov 12, 2019 6:09 PM

Filhall marks the debut of Akshay Kumar and Nupur Sanon into the world of music albums

exchange4media Staff Nov 12, 2019 5:47 PM

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in

exchange4media Staff Nov 12, 2019 1:27 PM

As part of the association, MX Player users will get seamless access to the content library of ShemarooMe

exchange4media Staff Nov 12, 2019 1:13 PM

YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron

exchange4media Staff Nov 12, 2019 12:46 PM

Triton Communications came up with the idea of building a financial superhero in the form of a mascot ‘InvestMan’

exchange4media Staff Nov 12, 2019 12:38 PM

The account will be handled from the agency’s Mumbai office

exchange4media Staff Nov 12, 2019 12:11 PM

The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport

exchange4media Staff Nov 12, 2019 11:49 AM

BasicFirst Presents KODE (Kids of Digital Era) will be held in Mumbai on December 14 and 15, and in Bangalore on December 28 and 29

exchange4media Staff Nov 12, 2019 11:48 AM