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Microsoft Corp. is consolidating its customer relationship management account -- worth an estimated $400 million -- with Young & Rubicam's Wunderman and McCann-Erickson Worldwide's MRM Partners. The software giant had previously worked with a myriad of smaller shops on the account, which also includes business-to-business advertising.
The advertising industry has not kept up with sweeping changes in the market or with consumer mindsets and must quickly embrace a shift to "permission marketing," Procter & Gamble's marketing chief will tell the American Association of Advertising Agencies this morning.
MindShare is the Ad Age’s Global Media Agency of the year. It was no easy feat: MindShare was expected to win. Industry observers agree that the WPP Group media agency held the upper hand. For pulling off its stunning victory, Advertising Age names Starcom MediaVest Group its 2003 U.S. Media Agency of Year. SMG faced tough competition for the Ad Age honor but tipped the scales largely due to the Coca-Cola consolidation victory (SMG already had Coke's planning account).
Interpublic, the advertising and sports marketing giant that over the past two years fell victim to the catastrophic slump in both sectors, today finally sold legendary motor sports circuit Brands Hatch but said it remained committed to Silverstone and the British grand prix. Brands Hatch and three smaller motor racing circuits at Oulton Park, Cadwell Park and Snetterton have been sold to a new company called MotorSport Vision for an undisclosed sum.
Sara Lee has consolidated its roughly $200 million media buying and planning account with Publicis Groupe's Starcom USA, a unit of Starcom MediaVest Group, Chicago, without a review, the marketer said. Starcom was one of seven agencies handling the company's various food, apparel, beverage and household products brands. Starcom previously handled Jimmy Dean, Sara Lee, Ball Park, Barely There and Playtex brands.
About a third of the major marketers polled by the Association of National Advertisers believe their advertising agencies are infected by "creative arrogance," charge too much and fail to produce work that is on strategy, according to a new ANA report. The ANA, which represents a constellation of 330 marketers that spend over $100 billion annually on marketing communications, conducted the survey to explore the current state of client-agency relations.
Money talks, and now promotes as well: Dollar bills are the medium being used by two independent media specialty companies to reach viewers for new TV shows. New York-based Media Kitchen affixed 50,000 one-dollar bills with peel-off stickers stamped with the air date, time and channel of Traffic: the Miniseries to promote the three-part cable special for its client, USA Network. The bills went into circulation Jan. 8 at bars in New York and Los Angeles.
HSBC, the London-based financial services company, is putting its global marketing communications account in review. The move, widely rumored to happen late last year, will affect every aspect of marketing, from media buying to creative to below-the-line services such as public relations.
American children are being overexposed to television beer ads, according to a study released by the Center on Alcohol Marketing and Youth. The report says that 24.5% of the advertising time bought by alcohol companies was scheduled in programming more lik
Grey Global Group's Grey Direct has won the $50 million to $60 million account for UAL Corp.'s United Airlines' global loyalty program. The Chicago agency will handle direct marketing for communications and direct marketing efforts to promote United Mileag
According to a report released by the Internet Advertising Bureau and PricewaterhouseCoopers Internet ad revenue in the U.S. hit $1.47 billion for the third quarter, inching up just 1% from the previous quarter.
Advertising revenues are set to grow by 6 per cent next year. The forecast, due to be published shortly by the Advertising Association, is almost three times the rate of expansion predicted by Zenith, the media group that is usually seen as the leading UK
Coca-Cola Co. has tapped Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, Chicago and New York, to handle its estimated $10 million to $12 million Diet Coke account. The review had been narrowed to FCB and sibling Lowe, New York, the incumbent.
Procter & Gamble Co. will be moving its U.S. scanner data business, estimated at around $30 million annually, from Information Resources Inc. to VNU's ACNielsen Corp. The five-year deal with ACNielsen is to begin July 1, ending a P&G relationship with IRI
Coca-Cola Co. today named Steven J. Heyer president and chief operating officer, the company said. He will continue to oversee the company's marketing budget, which stands at more than $400 million in the U.S. alone, though it was not immediately clear who
Three of four companies that advertise on national TV said they will reduce their spending over the next five years, two-thirds said they will increase spending on program sponsorships, and 46% indicated that their budget on product placement will increase
Boosted by strong spending among automobile manufacturers, movies and wireless companies -- which combined increased expenditures by $1.69 billion -- advertising rose 3.8 percent through the third quarter, according to preliminary figures released by Niels
In a move to give the brand an international image, Electrolux Kelvinator Ltd (EKL) will give its cricket awards an international flavour. As part of this move, last year’s Indian Cricketer of the Century Award will be replaced by the International C
Coca-Cola Co. narrowed its search for an Interpublic Group of Cos.' agency to handle its estimated $10 million to $12 million Diet Coke account.
Cadbury Schweppes, London, has given its estimated $30 million to $50 million Cadbury chocolates business to Publicis Groupe's Publicis Worldwide, New York and London.
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