Date-wise News

Chief Editor of Dainik Jagran and BJP MP (Rajya Sabha), Narendra Mohan passed away at 11:45 AM today. He was 68. Mohan was under treatment at Apollo Hospital, Delhi for more than a month. Earlier he was admitted in AIIMS and later got shifted to the Apoll

exchange4media Staff Sep 20, 2002 2:47 PM

BBDO Worldwide has changed its 100-year-old logo. The logo was created by Omnicom sibling Nolin Branding & Design. The new logo will be introduced in Europe in January and across the rest of the planet by August 2003.

exchange4media Staff Sep 20, 2002 7:24 AM

Columbia TriStar International Television has been renamed as Sony Pictures Television International. The holding company, Sony Pictures Entertainment (SPE) has taken the decision and it will be implemented over the next few months. The movie division of C

exchange4media Staff Sep 20, 2002 7:23 AM

Yesterday when the users of indiatimes.com logged on to its homepage, they were in for a surprise. For a few seconds, the home page was hit by Shoshkele unleashed by Honda Accord, the premier luxury car brand.

exchange4media Staff Sep 20, 2002 7:22 AM

The big screen is luring its smaller counterpart. Channels such as Star Plus, Sony, HBO, Hallmark are hitting cinema halls to advertise their programmes. And this trend will only be on the rise with the growing number of multiplexes.

exchange4media Staff Sep 20, 2002 7:21 AM

AXN has decided to give its popular reality show "Who Dares Wins" Indian flavour. The show that is co-hosted by Ex-Australian cricketer Mike Whitney will be shot in five Indian cities Mumbai, Kolkata, Delhi, Bangalore and Chennai.

exchange4media Staff Sep 20, 2002 7:20 AM

The ambitious northeast cable head end project, that Doordarshan had announced with fanfare sometime back, is being rolled out. The project is expected to be completed by March 2003,

exchange4media Staff Sep 20, 2002 7:19 AM

SMS advertising at last has broken the barriers. SMS has not only become the in-thing on FM radio and TV channels, even big brands are using it for promotions. The first brand trying to leverage its popularity in a big way is Coke. It has launched with Ai

exchange4media Staff Sep 20, 2002 7:19 AM

The United Cricket Board of South Africa (UCBSA) has announced the signing of a multi-million dollar television rights deal. The agreement with ESPN Star Sports will run for a period of four years. The deal worth around $24.75 million, will start on Sept 2

exchange4media Staff Sep 20, 2002 7:18 AM

<br> "Regional Brands are over leveraged. Its time they change their guerilla-initiatives. Such initiatives may not help sustain them"

exchange4media Staff Sep 20, 2002 12:00 AM