Date-wise News

In a major development all IBF members agreed to block HLL ads owing to non resolution of payment of 5% service tax imposed by the government.

exchange4media Staff Sep 2, 2002 3:27 PM

U.K. mobile service provider Moby Monkey is facing charges from a regulatory agency for launching a deluge of SMS text messages earlier this year that "seriously" misled consumers into dialing a toll number.

exchange4media Staff Sep 2, 2002 8:03 AM

Expecting the party to last, a barrage of media companies had hit Dalal Street last year. But the sluggishness in the sector seems to have forced these companies to go slow on utilising these funds.

exchange4media Staff Sep 2, 2002 8:02 AM

Youth is a critical audience segment that marketers and media planners target extensively. This segment is considered an early adopter, indulgent, ready to experiment but has a lower attention span. Reason enough to study their media habits better and use

exchange4media Staff Sep 2, 2002 8:01 AM

Saravana Stores, Prince Jewellery, Komatha Milk, Arokya Milk, S.M Silks and Chennai Silks are just few of Chennai's popular brands that advertise extensively on Chennai's dominant channel Sun TV. What better vehicle to use than Sun TV that enjoys a dominan

exchange4media Staff Sep 2, 2002 8:01 AM

Hindi satellite channels used the recent extended weekend over The Independence Day to good effect. While Zee TV showcased ‘Gadar’ a night before The Independence Day, Star Plus aired ‘Dil Chahta Hai’ a day after. And the audience s

exchange4media Staff Sep 2, 2002 8:00 AM

Doordarshan will soon be inviting proposals for the empanelment of private producers for news and current affairs programmes

exchange4media Staff Sep 2, 2002 7:58 AM