Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality

exchange4media Staff Jun 24, 2020 8:38 AM

The channel has also launched a series of brand films conceptualised by DDB Mudra

exchange4media Staff Mar 12, 2020 11:19 AM

The Festival has secured alternative dates of 26-30 October 2020 if changing circumstances require the event to be postponed from June

exchange4media Staff Mar 12, 2020 11:16 AM

According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

exchange4media Staff Mar 12, 2020 11:11 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 4:49 PM

Zee Digital has also witnessed 55% growth in total unique monthly users over the past five months

exchange4media Staff Jan 24, 2020 11:41 AM

These agreements are beyond TRAI’s jurisdiction, the Indian Broadcasting Foundation has said

exchange4media Staff Jan 7, 2020 5:49 PM

The international roll out of #CreativeComeback scheme aims to bring back and support 100-women who have left the creative industries for more than a year into top creative leadership roles

exchange4media Staff Nov 13, 2019 1:30 PM

The first initiative mentored 12-shortlisted female-founded start-ups from India and Bangladesh that embody innovation, diversity and social sustainability

exchange4media Staff Nov 13, 2019 12:26 PM

With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time

exchange4media Staff Nov 13, 2019 11:41 AM

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff Nov 13, 2019 10:49 AM

The company has said in its filings, as per media reports, that the OTT platform set a global benchmark of 18.6 million simultaneous viewers during live streaming of IPL 2019 finals

exchange4media Staff Nov 13, 2019 9:18 AM

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday

exchange4media Staff Nov 13, 2019 8:13 AM

Khalaf succeeds Lionel Barber who has been leading the paper for 14 years

exchange4media Staff Nov 13, 2019 8:13 AM

Kumar will be responsible for building an integrated EV strategy for GoMechanic and building the right talent and capabilities in the unit to ensure effective delivery

exchange4media Staff Nov 12, 2019 6:52 PM

Total income for the quarter stood at Rs 867.72 crore as against Rs 811.67 crore for the corresponding quarter last year

exchange4media Staff Nov 12, 2019 6:15 PM

The app offers a collection of over 20,000 videos, e-books, stories and quizzes and is available to download on iOS and Play Store

exchange4media Staff Nov 12, 2019 6:09 PM

Filhall marks the debut of Akshay Kumar and Nupur Sanon into the world of music albums

exchange4media Staff Nov 12, 2019 5:47 PM