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According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined
exchange4media Staff Mar 21, 2021 4:49 PM
The Festival has secured alternative dates of 26-30 October 2020 if changing circumstances require the event to be postponed from June
exchange4media Staff Mar 21, 2021 11:16 AM
Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality
exchange4media Staff Mar 21, 2021 8:38 AM
Industry observers note that the sector should carefully draw a line between inspiration and plagiarism
exchange4media Staff Mar 5, 2021 1:09 PM
The company has seen a 10.66% dip in total revenue for the fiscal ended 31st March 2020
exchange4media Staff Mar 5, 2021 1:03 PM
n a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government
exchange4media Staff Mar 5, 2021 12:27 PM
The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000
exchange4media Staff Mar 5, 2021 12:23 PM
The channel has also launched a series of brand films conceptualised by DDB Mudra
exchange4media Staff Mar 12, 2020 11:19 AM
According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory
exchange4media Staff Mar 12, 2020 11:11 AM
These agreements are beyond TRAI’s jurisdiction, the Indian Broadcasting Foundation has said
exchange4media Staff Jan 7, 2020 5:49 PM
The international roll out of #CreativeComeback scheme aims to bring back and support 100-women who have left the creative industries for more than a year into top creative leadership roles
exchange4media Staff Nov 13, 2019 1:30 PM
The first initiative mentored 12-shortlisted female-founded start-ups from India and Bangladesh that embody innovation, diversity and social sustainability
exchange4media Staff Nov 13, 2019 12:26 PM
Zee Digital has also witnessed 55% growth in total unique monthly users over the past five months
exchange4media Staff Nov 13, 2019 12:03 PM
With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time
exchange4media Staff Nov 13, 2019 11:41 AM
Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known
exchange4media Staff Nov 13, 2019 11:22 AM
The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others
exchange4media Staff Nov 13, 2019 10:49 AM
The company has said in its filings, as per media reports, that the OTT platform set a global benchmark of 18.6 million simultaneous viewers during live streaming of IPL 2019 finals
exchange4media Staff Nov 13, 2019 9:18 AM
The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru
exchange4media Staff Nov 13, 2019 8:30 AM
Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday
exchange4media Staff Nov 13, 2019 8:13 AM
