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Date-wise News

America Online sees shortfall from ad slump?blur=25

AOL Time Warner Inc., the world's largest media company, said results at its embattled America Online unit will fall below expectations for the year due to the prolonged advertising slump.

exchange4media Staff Sep 11, 2002 7:56 AM

Knowledge management to bring a paradigm shift in media industry?blur=25

The advertising and media industry facing tough business conditions can make a turnaround by applying the knowledge management practices. This was the outcome of a day-long seminar ‘India – The Knowledge Corporation’ organized by Indiatim

exchange4media Staff Sep 11, 2002 7:55 AM

International: Study details impact of web ads on business execs?blur=25

According to a survey conducted online by Nielsen/NetRatings' @plan and Minnesota Opinion Research, in conjunction with washingtonpost.com, the Internet is the preferred and most effective form of media for advertisers trying to target business decision-ma

exchange4media Staff Sep 11, 2002 7:54 AM

Philips launches Monroe?blur=25

Philips India Ltd has launched its latest home cinema package, Monroe. The product would be available in premier consumer electronics showrooms in the coming months at a price of around Rs 2.5 lakh.

exchange4media Staff Sep 11, 2002 7:52 AM

FMCG share in HLL sales moves up from 75% to 90%?blur=25

Hindustan Lever Ltd’s (HLL) three-pronged growth strategy to fight slowdown has made good progress in the last 18 months, with it’s FMCG share of the business moving up from 75 per cent to about 90 per cent.

exchange4media Staff Sep 11, 2002 7:51 AM

Leading refrigerator brands misleading consumers: VOICE Study?blur=25

According to an independent study conducted by Voluntary Organisation in Interest of Consumer Education (VOICE), some of the leading refrigerator brands being sold in the Indian market neither carry the Indian Standards Institute (ISI) mark, nor mention th

exchange4media Staff Sep 11, 2002 7:50 AM

AOL to pull most ads on Sept. 11?blur=25

America Online will pull most advertising off its Web service in deference to the one-year anniversary of the Sept. 11 terrorist attacks. The company, which earlier had indicated it would pull all ads, later said some ads would have to remain in place for

exchange4media Staff Sep 11, 2002 7:49 AM