International News
Ann Moore has become a zealous Web convert as she carries forth her plan to transform Time Inc.'s storied magazines into multiplatform brands
Publicis Groupe, the fourth-largest agency holding company, will acquire Digitas for $1.3 billion, Publicis. Paris-based Publicis will pay Digitas shareholders $13.50 for each share. Both boards have unanimously approved the offer.
Bubble? What bubble? Check out a few of the year’s major media transactions.
Children are being groomed for a lifetime of consumerism by marketing that targets them directly and puts pressure on them to keep up with images of how they should look and what they should own, resulting in stress, depression and low self-esteem, a report by the left-leaning thinktank Compass warns.
As companies around the world wake up to the potential reputation damage that can be inflicted by blogs, marketing services group Creston is hoping to sign them up to a brand management product.
Consolidation of radio is killing the medium, giving audiences few choices of music, artists, formats and local voices, says a report released by the D.C.-based Future of Music Coalition.
We are witnessing a transformation in the figurative contract between companies and people. Seeking consumers' input during the process of developing a product or idea is not, of course, a new idea. But the future's increasingly complex marketplace has already spurred an evolution of this process to interesting—and even radical—new models.
You just moved into a new home and need insurance, so you go to Google and search for "homeowner's insurance." It brings up all sorts of links -- some sponsored, some not. You click on one of the sponsored links for Esurance.com, and it opens up a page to give you auto-insurance quotes. Wait, that's not what you're after.
ConAgra retained incumbent media agency MediaCom, part of WPP Group, following a review. The agency will handle media planning and buying for a portfolio of brands that include Banquet Frozen Foods, Chef Boyardee and Health Choice.
Want one forecast rather than five forecasts? Media spending next year will be depressingly flat. If you don't like that Ad Age conclusion -- which is based on a thorough analysis of the history of media spending and our read on the many factors affecting media right now -- you can go with one of the many marginally more optimistic forecasts proferred last week.
At long last, Google radio is live. Actually, it's not called Google radio -- it's Google Audio, a better fit with its any-platform sort of approach to the medium. Using Google Audio, advertisers can target their buys by location, station type, day of the week and time of day and online verification will tell advertisers exactly when those ads ran.
Coca-Cola Co. elevated Muhtar Kent to president-chief operating officer Dec. 7, effective immediately, fueling speculation that Mary Minnick, president-marketing, strategy and innovation, likely would leave the marketer. Mr. Kent assumes the No. 2 executive post left vacant by Steve Heyer in June 2004.
Believe it or not, those boring corporate websites are pulling in more eyeballs -- and more influencers -- than the flashy prime time TV shows, print magazines and general interest sites on which marketers advertise. And part of what's driving the traffic is old-fashioned web display advertising and e-mail pushes.
Media agency Optimedia today unveiled a plan that will revamp its business development, branding identities, office environment and internal planning, buying and integration processes.
International: Yahoo! in major revamp mode; COO Rosensweig resigns, Susan Decker to lead advertising
Global Internet giant Yahoo! Inc has effected major reorganisation of its structure and top management to capture future opportunities for growth and give a tough fight to its arch rival Google. As part of the restructuring, COO Dan Rosensweig has decided to leave the company by March end, while CFO Susan Decker has been promoted to a new job overseeing advertising sales.
The advertising forecast for 2007 coming out of investment bank UBS' 34th Annual Global Media & Communications Conference being held this week was decidedly mild. Even with major growth projected for internet spending, Robert Coen, senior VP-director of forecasting, Universal McCann, sees only 4.8% growth in ad spending in national and local advertising in 2007. Steve King, CEO-worldwide, ZenithOptimedia, predicted only 4.2% growth.
Marketers seeking a techno-savvy, multi-generational audience in our age of media fragmentation need look no further than the typical American family.
London 2012, the capital's Olympics organisation committee, is to hold a pitch to find a digital agency to redesign and relaunch its website.
Procter & Gamble, Microsoft Corp. and other major marketers have set aside a piece of their ad budgets -- albeit a small piece -- for mobile marketing, representing a "significant shift" for the emerging medium.
Marketers and media owners are counting the cost following U.K. regulator Ofcom's surprise decision to end junk-food advertising to all children under 16.
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