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What does your Starbucks smell like? Probably not fresh-roasted coffee, one of the many things that has the chain's boss worried his all-powerful brand is getting cold.
Google is desperately trying to wedge itself into the $65 billion U.S. TV-ad-sales market. Those close to some of the talks the search giant has had with TV executives said Google's first priority is to persuade broadcast networks to let it sell their 30-second spots. To that end Google has had talks with the broadcast networks, cable programmers and several cable operators, including Comcast and Cablevision.
Ad agencies are failing miserably to deliver what clients want -- never mind that most marketers can't measure what they're getting from their shops anyway. The findings of a just-released Forrester Research survey are bleak for ad agencies.
Leveraging solid performances by operating units across all geographies and marketing disciplines, WPP Group reported a 15 percent increase in 2006 pre-tax profit to $1.26 billion on a 10 percent revenue rise to nearly $11 billion, compared to the previous 12 months.
Google's VP-advertising sales, Tim Armstrong, touted his company's ability to court brand advertisers during a question-and-answer session at Bank of America's Technology Conference today.
According to a new report released on Feb. 21 by the investment bank AdMedia Partners, which found that among the 3,200 companies participating in the survey 87 percent expect to either explore making such a deal or be approached by another prospective buyer in 2007, and nearly half expect they’ll complete a deal this year.
When a "customer" called Wal-Mart to track an order, then attempted to get additional information, the automated voice system politely told them their complete satisfaction was a priority, followed by "Goodbye," and then hung up.
Brace yourselves, ad agency folks. Despite the love and pride you feel for your slick 30-second spots, your flashy rich media banners, your brilliant media placement strategies—there are people out there that don’t like your work all that much, and they’ll do whatever they can to avoid it.
The twice yearly ABC circulation figures confirmed what some magazine industry executives feared: sales of some of the UK's biggest titles are in freefall as readers migrate online.
The cola wars are back, and oh, how Plato would have chuckled. Yes, its new campaign from BBDO Worldwide, New York, suddenly is attempting to imbue Pepsi's logo -- in Platonically correct fashion -- with a life of its own.
Google has made a foray into in-game advertising with an agreement to acquire Adscape Media for $23 million. The acquisition is expected to enable the search giant to extend its online ad-serving system to a growing online gaming market.
Dennis Publishing, publisher of Maxim, Stuff, Blender and The Week, announced today that it has put its stable of titles on the block, retaining media investment firm Allen & Co. to explore strategic alternatives.
Now that blogging, YouTube and MySpace have made it possible for anyone to become a reporter, producer or social advisor, what used to be a frightening possibility for advertisers and marketers has become a startling reality.
A profanity-laced video of a screaming bride who cuts chunks from her hair in a fit over her style drew 12 million YouTube views and reams of publicity, including segments on "The Tonight Show with Jay Leno" and "Good Morning America." At the same time, one of the biggest package-goods display ads on YouTube by a rival marketer generated a mere fraction of the views and attention -- but appears to be making its sponsor happier.
Mac's on the attack. As Microsoft threw public parties in Times Square to celebrate its Vista operating system and lavished an estimated $500 million on the launch, barely a peep has been heard from Cupertino, Calif. -- until now.
Marketers have added another item to the multichannel checklist: wikis. A wiki, popularized by the community-created encyclopedia site Wikipedia, is an easy way for a group of users to collaboratively author content.
Contrary to the perception that the Internet is siphoning older kids away from television, a report by Magna Global analyzing Nielsen Media Research data shows that average 24-hour TV viewing by tweens 9-14 years old and teens 12-17 was stable in 2006 compared to the previous year.
Goodyear's iconic airship hasn't been in the brand's ads since the 1980s, but the company will exhume it with a new campaign themed, "Get there," launching Feb. 18 during the Daytona 500.
Even as it revels in its best performance in decades, McDonald's is undergoing a $1 million to $2 million global-brand-strategy study and shifting national creative duties on its largest business -- the $100 million breakfast account -- to ensure it doesn't "take its eyes off the fries."
The garbage truck may have become the latest advertising vehicle of the future. Ads on New York garbage trucks have worked so well for the marketers of Glad trash bags -- boosting the brand's market share by two percentage points in the city through December -- that they're now looking to try the tactic elsewhere.
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