Date-wise News

Pop Culture Survey, a poll of advertising professionals conducted on AdAge.com last month. The survey queried more than 300 agency executives and marketers on topics ranging from indispensable tech tools to trendy fashion and food.

exchange4media Staff Sep 4, 2002 7:52 AM

According to a latest IDC India report on the cellular handsets market in India, the share of the unauthorized market in the overall market has shot up from 74% in the year 2000 to 86% in the first half of 2001 and estimated 89% in second half of 2001.

exchange4media Staff Sep 4, 2002 7:51 AM

Star TV under the umbrella of Space TV may launch its DTH services in the next calendar year. Planning to price the service competitively to the cable rates, the broadcaster is looking at garnering at least 1,00,000 subscribers in the first year of its lau

exchange4media Staff Sep 4, 2002 7:50 AM

The cable TV operators in Coimbatore have blanked the Tamil channel Vijay TV from the STAR TV stable from September 1 following the channel becoming `pay'.

exchange4media Staff Sep 4, 2002 7:48 AM

Following the onslaught by the sattelite channels, Doordarshan has earmarked Rs 40 crore towards inhouse production for the year, as it strives to improve content to counter competition. The total outlay for content has gone up from Rs 16 crore to Rs 80 cr

exchange4media Staff Sep 4, 2002 7:47 AM

Major broadcasting companies like Sony TV and Star TV have blocked advertisements of different products of FMCG major Hindustan Lever Ltd as advertisers have to shell out an extra 5 per cent service tax. However, HLL says all its deals are inclusive of the

exchange4media Staff Sep 4, 2002 7:46 AM