Marketing News, Marketing Agencies Latest Updates and Trending Topics

`Marketing News`

Govt won’t interfere with content of OTT platforms, assures Prakash Javadekar

n a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government

exchange4media Staff Mar 5, 2021 12:27 PM

comfortable with online purchases even after lockdown: Kenneth Pao, Criteo

comfortable with online purchases even after lockdown: Kenneth Pao, Criteo11111111

Abhilash Mathew Sep 25, 2020 2:36 PM

Newly launched Kannada movie channel, Zee Picchar set to give viewers ‘Hit Dinada Feeling’

The channel has also launched a series of brand films conceptualised by DDB Mudra

exchange4media Staff Mar 12, 2020 11:19 AM

Coronavirus threat: IPL 2020 to be held partly without spectators?

According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

exchange4media Staff Mar 12, 2020 11:11 AM

iProspect India concludes its first Female Foundry bootcamp

The first initiative mentored 12-shortlisted female-founded start-ups from India and Bangladesh that embody innovation, diversity and social sustainability

exchange4media Staff Nov 13, 2019 12:26 PM

Reckitt Benckiser expands e-commerce only product portfolio in India

With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time

exchange4media Staff Nov 13, 2019 11:41 AM

Adidas and Real Kashmir FC unveil home jersey dedicated to fans of the club

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

e4m Conclave - South: Experts to discuss brands and new-age consumer experiences

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

Delhi smog: How Dabur leveraged moment marketing for its Chyawanprash campaign

Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

Desi Melodies collaborates with Likee to promote music video Filhall

Filhall marks the debut of Akshay Kumar and Nupur Sanon into the world of music albums

exchange4media Staff Nov 12, 2019 5:47 PM

YellowBulbs wins digital mandate for Tata Wiron

YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron

exchange4media Staff Nov 12, 2019 12:46 PM

Grapes Digital to handle digital duties of OMVED Therapies

The account will be handled from the agency’s Mumbai office

exchange4media Staff Nov 12, 2019 12:11 PM

Van Heusen gives Mumbai airport passengers a feel of its athleisure range

The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport

exchange4media Staff Nov 12, 2019 11:49 AM

Interactive Avenues bags digital mandate for Too Yumm!

Interactive Avenues will be responsible for driving brand awareness, facilitating trials and creating brand loyalists for Too Yumm!

exchange4media Staff Nov 12, 2019 10:49 AM

How team Bala got social media users to let their hair down

From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala

Shreshtha Verma Nov 12, 2019 8:59 AM

Passenger vehicle sales see marginal rise in October

Society of Indian Automobile Manufacturers has been reported as saying that the positive festive season sentiment is expected to continue in November and December

exchange4media Staff Nov 11, 2019 5:51 PM

Liva partners with Vogue India to launch #LiveYourFlow campaign with Kangana Ranaut

The digital-first campaign was launched at the Vogue Women of the Year event which celebrates and recognises women with exceptional talents from across industries

exchange4media Staff Nov 11, 2019 12:15 PM

e4m Conclave – South: Brands & Consumers: The New Connections

The exchange4media Conclave – South will be held on Friday, November 22, 2019, at the Taj MG Road, Bangalore

exchange4media Staff Nov 11, 2019 8:38 AM

Twitter users migrating to Mastodon: Report

A number of Twitter users are reportedly upset over the policy on suspensions and verifications of accounts

exchange4media Staff Nov 8, 2019 4:53 PM

Get set for BBC News Upfront 2019

‘BBC News Upfront 2019: The Power of An Authentic Voice’ will be held on November 21, 2019, at JW Marriott, Mumbai

exchange4media Staff Nov 8, 2019 12:51 PM

* * @param string $path * @return string */ public function hash($path) { return md5_file($path); } /** * Write the contents of a file. * * @param string $path * @param string $contents * @param bool $lock * @return int */ public function put($path, $contents, $lock = false) { return file_put_contents($path, $contents, $lock ? LOCK_EX : 0); } /** * Prepend to a file. * * @param string $path * @param string $data * @return int */ public function prepend($path, $data) { if ($this->exists($path)) { return $this->put($path, $data.$this->get($path)); } return $this->put($path, $data); } /** * Append to a file.

"a:4:{s:6:"_token";s:40:"lPq3pHiwJsKsRidumO6e2dgGI9wa9bY8hBGcoJKa";s:9:"_previous";a:1:{s:3:"url";s:43:"https://www.e4mtest.com/marketing-news.html";}s:22:"PHPDEBUGBAR_STACK_DATA";a:0:{}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}"

/** * {@inheritdoc} */ public function read($sessionId) { if ($this->files->isFile($path = $this->path.'/'.$sessionId)) { if ($this->files->lastModified($path) >= Carbon::now()->subMinutes($this->minutes)->getTimestamp()) { return $this->files->sharedGet($path); } } return ''; } /** * {@inheritdoc} */ public function write($sessionId, $data) { $this->files->put($this->path.'/'.$sessionId, $data, true); return true; } /** * {@inheritdoc} */ public function destroy($sessionId) { $this->files->delete($this->path.'/'.$sessionId); return true; } /** * {@inheritdoc} */ public function gc($lifetime) { $files = Finder::create()

* * @param string $data * @return string */ protected function prepareForUnserialize($data) { return $data; } /** * Save the session data to storage. * * @return bool */ public function save() { $this->ageFlashData(); $this->handler->write($this->getId(), $this->prepareForStorage( serialize($this->attributes) )); $this->started = false; } /** * Prepare the serialized session data for storage. * * @param string $data * @return string */ protected function prepareForStorage($data) { return $data; } /** * Age the flash data for the session. * * @return void

if ($this->sessionConfigured()) { $this->storeCurrentUrl($request, $session); $this->addCookieToResponse($response, $session); } return $response; } /** * Perform any final actions for the request lifecycle. * * @param \Illuminate\Http\Request $request * @param \Symfony\Component\HttpFoundation\Response $response * @return void */ public function terminate($request, $response) { if ($this->sessionHandled && $this->sessionConfigured() && ! $this->usingCookieSessions()) { $this->manager->driver()->save(); } } /** * Start the session for the given request. * * @param \Illuminate\Http\Request $request * @return \Illuminate\Contracts\Session\Session */ protected function startSession(Request $request) { return tap($this->getSession($request), function ($session) use ($request) { $session->setRequestOnHandler($request); $session->start(); }); } /** * Get the session implementation from the manager.

* @return void */ protected function terminateMiddleware($request, $response) { $middlewares = $this->app->shouldSkipMiddleware() ? [] : array_merge( $this->gatherRouteMiddleware($request), $this->middleware ); foreach ($middlewares as $middleware) { if (! is_string($middleware)) { continue; } list($name) = $this->parseMiddleware($middleware); $instance = $this->app->make($name); if (method_exists($instance, 'terminate')) { $instance->terminate($request, $response); } } } /** * Gather the route middleware for the given request. * * @param \Illuminate\Http\Request $request * @return array */ protected function gatherRouteMiddleware($request) { if ($route = $request->route()) { return $this->router->gatherRouteMiddleware($route); } return []; } /**

Request {#42#json: null #convertedFiles: null #userResolver: Closure {#356 class: "Illuminate\Auth\AuthServiceProvider" this: AuthServiceProvider {#41 …} parameters: { $guard: { default: null } } use: { $app: Application {#3 …} } } #routeResolver: Closure {#363 class: "Illuminate\Routing\Router" this: Router {#25 …} use: { $route: Route {#189 …} } } +attributes: ParameterBag {#44} +request: ParameterBag {#50} +query: ParameterBag {#50} +server: ServerBag {#46} +files: FileBag {#47} +cookies: ParameterBag {#45} +headers: HeaderBag {#48} #content: null #languages: null #charsets: null #encodings: null #acceptableContentTypes: array:4 [ 0 => "text/html" 1 => "application/xhtml+xml" 2 => "application/xml" 3 => "*/*" ] #pathInfo: "/marketing-news.html" #requestUri: "/marketing-news.html" #baseUrl: "" #basePath: null #method: "GET" #format: null #session: Store {#617} #locale: null #defaultLocale: "en" -isHostValid: true -isForwardedValid: true basePath: "" format: "html"}

*/ protected function dispatchToRouter() { return function ($request) { $this->app->instance('request', $request); return $this->router->dispatch($request); }; } /** * Call the terminate method on any terminable middleware. * * @param \Illuminate\Http\Request $request * @param \Illuminate\Http\Response $response * @return void */ public function terminate($request, $response) { $this->terminateMiddleware($request, $response); $this->app->terminate(); } /** * Call the terminate method on any terminable middleware. * * @param \Illuminate\Http\Request $request * @param \Illuminate\Http\Response $response * @return void */ protected function terminateMiddleware($request, $response) { $middlewares = $this->app->shouldSkipMiddleware() ? [] : array_merge( $this->gatherRouteMiddleware($request), $this->middleware ); foreach ($middlewares as $middleware) { if (! is_string($middleware)) {

$app = require_once __DIR__.'/../bootstrap/app.php'; /* |-------------------------------------------------------------------------- | Run The Application |-------------------------------------------------------------------------- | | Once we have the application, we can handle the incoming request | through the kernel, and send the associated response back to | the client's browser allowing them to enjoy the creative | and wonderful application we have prepared for them. | */ $kernel = $app->make(Illuminate\Contracts\Http\Kernel::class); $response = $kernel->handle( $request = Illuminate\Http\Request::capture() ); $response->send(); $kernel->terminate($request, $response);

Environment & details:

GET Data empty

POST Data empty

Files empty

Cookies empty

Session empty

Server/Request Data

Key	Value
REDIRECT_HTTPS	"on"
REDIRECT_SSL_TLS_SNI	"www.e4mtest.com"
REDIRECT_STATUS	"200"
HTTPS	"on"
SSL_TLS_SNI	"www.e4mtest.com"
HTTP_USER_AGENT	"CCBot/2.0 (https://commoncrawl.org/faq/)"
HTTP_ACCEPT	"text/html,application/xhtml+xml,application/xml;q=0.9,/;q=0.8"
HTTP_ACCEPT_LANGUAGE	"en-US,en;q=0.5"
HTTP_IF_MODIFIED_SINCE	"Wed, 03 Mar 2021 07:55:21 GMT"
HTTP_ACCEPT_ENCODING	"br,gzip"
HTTP_HOST	"www.e4mtest.com"
HTTP_CONNECTION	"Keep-Alive"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
SERVER_SIGNATURE	"<address>Apache/2.4.18 (Ubuntu) Server at www.e4mtest.com Port 443</address>\n"
SERVER_SOFTWARE	"Apache/2.4.18 (Ubuntu)"
SERVER_NAME	"www.e4mtest.com"
SERVER_ADDR	"192.168.4.13"
SERVER_PORT	"443"
REMOTE_ADDR	"3.236.118.7"
DOCUMENT_ROOT	"/var/www/html/exchange4media-latest/public"
REQUEST_SCHEME	"https"
CONTEXT_PREFIX	""
CONTEXT_DOCUMENT_ROOT	"/var/www/html/exchange4media-latest/public"
SERVER_ADMIN	"technical.e4m@gmail.com"
SCRIPT_FILENAME	"/var/www/html/exchange4media-latest/public/index.php"
REMOTE_PORT	"40558"
REDIRECT_URL	"/marketing-news.html"
GATEWAY_INTERFACE	"CGI/1.1"
SERVER_PROTOCOL	"HTTP/1.1"
REQUEST_METHOD	"GET"
QUERY_STRING	""
REQUEST_URI	"/marketing-news.html"
SCRIPT_NAME	"/index.php"
PHP_SELF	"/index.php"
REQUEST_TIME_FLOAT	1623569908.548
REQUEST_TIME	1623569908
APP_NAME	"Laravel"
APP_ENV	"local"
APP_KEY	"base64:uZCDDGeFkLbkHKfxYMr30fZUYZqQA91NWosii25GGuE="
APP_DEBUG	"true"
APP_URL	"http://www.e4mtest.com/"
LOG_CHANNEL	"stack"
DB_CONNECTION	"mysql"
DB_HOST	"203.122.21.196"
DB_PORT	"3306"
DB_DATABASE	"e4mcms"
DB_USERNAME	"root"
DB_PASSWORD	"uat_exch@nge4media"
BROADCAST_DRIVER	"log"
CACHE_DRIVER	"redis"
SESSION_DRIVER	"file"
SESSION_LIFETIME	"120"
QUEUE_DRIVER	"sync"
REDIS_HOST	"127.0.0.1"
REDIS_PASSWORD	"null"
REDIS_PORT	"6379"
MAIL_DRIVER	"smtp"
MAIL_HOST	"smtp.gmail.com"
MAIL_PORT	"587"
MAIL_USERNAME	"info@exchange4media.com"
MAIL_PASSWORD	"info@318"
MAIL_ENCRYPTION	"tls"
PUSHER_APP_ID	""
PUSHER_APP_KEY	""
PUSHER_APP_SECRET	""
PUSHER_APP_CLUSTER	"mt1"
MIX_PUSHER_APP_KEY	""
MIX_PUSHER_APP_CLUSTER	"mt1"
BANNER	""
ASSEST_VERSION	"1.1"

Environment Variables

Key	Value
APP_NAME	"Laravel"
APP_ENV	"local"
APP_KEY	"base64:uZCDDGeFkLbkHKfxYMr30fZUYZqQA91NWosii25GGuE="
APP_DEBUG	"true"
APP_URL	"http://www.e4mtest.com/"
LOG_CHANNEL	"stack"
DB_CONNECTION	"mysql"
DB_HOST	"203.122.21.196"
DB_PORT	"3306"
DB_DATABASE	"e4mcms"
DB_USERNAME	"root"
DB_PASSWORD	"uat_exch@nge4media"
BROADCAST_DRIVER	"log"
CACHE_DRIVER	"redis"
SESSION_DRIVER	"file"
SESSION_LIFETIME	"120"
QUEUE_DRIVER	"sync"
REDIS_HOST	"127.0.0.1"
REDIS_PASSWORD	"null"
REDIS_PORT	"6379"
MAIL_DRIVER	"smtp"
MAIL_HOST	"smtp.gmail.com"
MAIL_PORT	"587"
MAIL_USERNAME	"info@exchange4media.com"
MAIL_PASSWORD	"info@318"
MAIL_ENCRYPTION	"tls"
PUSHER_APP_ID	""
PUSHER_APP_KEY	""
PUSHER_APP_SECRET	""
PUSHER_APP_CLUSTER	"mt1"
MIX_PUSHER_APP_KEY	""
MIX_PUSHER_APP_CLUSTER	"mt1"
BANNER	""
ASSEST_VERSION	"1.1"

Registered Handlers

0. Whoops\Handler\PrettyPageHandler