Marketing News

WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah

sunny saini Jan 26, 2023 4:21 PM

The deal will include partnerships across NFTs, Gaming and Merchandising

exchange4media Staff Jul 21, 2022 3:42 PM

Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding

sunny saini Oct 1, 2021 3:32 PM

L&K Saatchi & Saatchi is behind the brand's new campaign

sunny saini Oct 1, 2021 12:16 PM

Powered by a deep insight into consumer behaviour, Livspace sets new benchmarks in brand marketing fueled by innovative collaborations

sunny saini Sep 29, 2021 6:02 PM

They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts

exchange4media Staff Jul 27, 2021 2:49 PM

n a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government

exchange4media Staff Mar 5, 2021 12:27 PM

comfortable with online purchases even after lockdown: Kenneth Pao, Criteo11111111

Abhilash Mathew Sep 25, 2020 2:36 PM

The channel has also launched a series of brand films conceptualised by DDB Mudra

exchange4media Staff Mar 12, 2020 11:19 AM

According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

exchange4media Staff Mar 12, 2020 11:11 AM

The first initiative mentored 12-shortlisted female-founded start-ups from India and Bangladesh that embody innovation, diversity and social sustainability

exchange4media Staff Nov 13, 2019 12:26 PM

With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time

exchange4media Staff Nov 13, 2019 11:41 AM

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

Filhall marks the debut of Akshay Kumar and Nupur Sanon into the world of music albums

exchange4media Staff Nov 12, 2019 5:47 PM

YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron

exchange4media Staff Nov 12, 2019 12:46 PM

The account will be handled from the agency’s Mumbai office

exchange4media Staff Nov 12, 2019 12:11 PM

The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport

exchange4media Staff Nov 12, 2019 11:49 AM

Interactive Avenues will be responsible for driving brand awareness, facilitating trials and creating brand loyalists for Too Yumm!

exchange4media Staff Nov 12, 2019 10:49 AM