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Date-wise News

Governments utilizing PR professionals for information dissemination. Perfect Relations advising Himachal Government.

Governments utilizing PR professionals for information dissemination. Perfect Relations advising Himachal Government.?blur=25

Dilip Cherian promoted Perfect Relations has been advising the government of Himachal Pradesh for the last two months.

exchange4media Staff Oct 28, 2002 6:19 PM

International: Web site affinity and online ad impact. Study suggests new ways to evaluate audiences

International: Web site affinity and online ad impact. Study suggests new ways to evaluate audiences?blur=25

Confirming what many long sensed, a study has found that online consumers who feel an affinity for a Web site's content are much more predisposed to notice and be affected by that Web site's ads.

exchange4media Staff Oct 28, 2002 8:07 AM

Coke setting up Foundation to support community programmes

Coke setting up Foundation to support community programmes?blur=25

Coca-Cola India is setting up its Coca-Cola Foundation in India to support community programmes in the country, especially in the area of education. The foundation is likely to commence full-fledged operations by the beginning of the first quarter of next

exchange4media Staff Oct 28, 2002 8:05 AM

Hindustan Lever to revamp its oral care portfolio

Hindustan Lever to revamp its oral care portfolio?blur=25

Faced with stiff competition and a slowdown in the oral care market, consumer products giant Hindustan Lever is revamping its portfolio, which includes the Close-Up and Pepsodent brands.

exchange4media Staff Oct 28, 2002 8:04 AM

AIR plans to provide its services over the net

AIR plans to provide its services over the net?blur=25

All India Radio (AIR) plans to provide its services over the worldwide web. Prasar Bharati has invited global bids from Internet facility providers to upgrade AIR’s Internet service to a multi-channel, multi-lingual Internet radio station providing streami

exchange4media Staff Oct 28, 2002 8:01 AM

Brand promo contests are hot on Yahoo India

Brand promo contests are hot on Yahoo India?blur=25

Yahoo India is becoming a popular platform for the advertisers using online advertising to promote their brands. Claiming the largest online audience in India, Yahoo has roped in advertisers including Hitachi, Kellogs, Seagrams, Rasna, Royal Challenge, Col

exchange4media Staff Oct 28, 2002 8:00 AM

Declining Ad Sizes plague Newspapers, Magazines: New Findings from TAM

Declining Ad Sizes plague Newspapers, Magazines: New Findings from TAM?blur=25

As media becomes more and more expensive, advertisers resort to some very predictable tactics- reduce the number of publications in the plan, reduce the number of insertions or simply reduce the size of the ad. These trends come out very well from an analy

exchange4media Staff Oct 28, 2002 7:59 AM

Guidelines for FDI in print by mid-November

Guidelines for FDI in print by mid-November?blur=25

The government hopes to put in place the guidelines for foreign direct investment (FDI) in news and current affairs print media and other publications before the winter session of Parliament beginning mid-November.

exchange4media Staff Oct 28, 2002 7:58 AM