Advertising News, Advertising Agencies Latest Updates and Trending Topics

`Advertising News`

COVID-19 threat: Cannes Lions Festival to take place as planned

The Festival has secured alternative dates of 26-30 October 2020 if changing circumstances require the event to be postponed from June

exchange4media Staff Mar 21, 2021 11:16 AM

Times Internet FY20 revenue dips while net loss widens

The company has seen a 10.66% dip in total revenue for the fiscal ended 31st March 2020

exchange4media Staff Mar 5, 2021 1:03 PM

Can Indian adland battle the prolonged economic downturn?

Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers.....!!!!!!!!!!!!!!!!

Abhishek Gupta Feb 26, 2020 11:33 AM

Ram Ray, ad guru & doyen of Indian advertising, passes away

Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday

exchange4media Staff Nov 13, 2019 8:13 AM

Platinum Outdoor uses cutting-edge technology for Vodafone's OOH campaign

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

TheSmallBigIdea to drive regional engagement with TSBI Bharat

TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in

exchange4media Staff Nov 12, 2019 1:27 PM

SAMCO Securities & Triton Communications present new SuperHero - InvestMan

Triton Communications came up with the idea of building a financial superhero in the form of a mascot ‘InvestMan’

exchange4media Staff Nov 12, 2019 12:38 PM

Uday Shankar delivers 2019 AAAI Subhas Ghosal Memorial Lecture

Other industry veterans too gave the audience an insight into what made Subhas Ghosal an outstanding advertising man and a leader who the entire industry loved

exchange4media Staff Nov 12, 2019 10:39 AM

Pizza Hut India moves creative account from Ogilvy & Mather India to Creativeland Asia

The account is estimated to be valued at around Rs 15-20 crore

Misbaah Mansuri Nov 12, 2019 8:23 AM

Star Sports launches #GroundsKnowNoGender campaign for Hero U-17 Women’s Championship

The TVC has been conceptualised by the in-house Star Sports creative team

exchange4media Staff Nov 11, 2019 6:15 PM

JK Cement re-launches its JK Wall Putty brand with new identity: JK Cement WallMaxX

The company has rolled out a new TV Campaign across the country, announcing the brand re-launch, featuring ambassador Chhutkau to further strengthen the brand’s key positioning “Deewarein Bol Uthengi”

exchange4media Staff Nov 11, 2019 5:14 PM

Paragon footwear unveils #WhatYourStimulus campaign

The campaign features digital content artists and offers prizes worth Rs 3 lakh

exchange4media Staff Nov 11, 2019 3:51 PM

Affle India consolidated net profit up 51% for Q2

The mobile advertisement firm has registered a profit of Rs 10.30 crore, media reports said

exchange4media Staff Nov 11, 2019 3:42 PM

Nivea picks Publicis Groupe as global advertising partner

WPP to be brand owner for Beiersdorf’s Eucerin and Hansaplast, say media reports

exchange4media Staff Nov 11, 2019 9:13 AM

Hasbro launches 'Grab and Go' range in India with new TVC

The film has been created and developed by Workship Creative Solution, a Mumbai based content company

exchange4media Staff Nov 10, 2019 6:00 PM

FabAlley’s digital campaign #IMeanBusiness targets women in leadership roles

The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table

exchange4media Staff Nov 10, 2019 10:00 AM

Abbott launches #StrongerTogether campaign for nutritional drink brand Ensure

The ad film created in partnership with Leo Burnett India can be seen on various media platforms including social, digital media & e-commerce

exchange4media Staff Nov 9, 2019 4:00 PM

Rahul Bose joins hands with Edelweiss Tokio Life for a digital campaign on organ donation

Edelweiss Tokio Life Insurance Organ donation campaign

The #NoMoreWaiting campaign will be a month-long drive by the company focused on debunking the false beliefs and fears around organ donation in India, urging people to step up and support the cause

exchange4media Staff Nov 9, 2019 8:56 AM

American Express ropes in Farhan Akhtar for new metal Platinum Charge Card campaign

Developed and created by Ogilvy, the 360-degree awareness and acquisition campaign will be spread across Digital, TV, Print and outdoor

exchange4media Staff Nov 9, 2019 8:46 AM

Titan Eyewear unveils #FindYourSignatureStyle campaign with Ayushmann Khurrana

Conceptualised by Ogilvy, this will be the first campaign with brand ambassador Ayushmann Khuranna showcasing their in-house designed Signature collection

exchange4media Staff Nov 9, 2019 8:00 AM

* * @param string $path * @return string */ public function hash($path) { return md5_file($path); } /** * Write the contents of a file. * * @param string $path * @param string $contents * @param bool $lock * @return int */ public function put($path, $contents, $lock = false) { return file_put_contents($path, $contents, $lock ? LOCK_EX : 0); } /** * Prepend to a file. * * @param string $path * @param string $data * @return int */ public function prepend($path, $data) { if ($this->exists($path)) { return $this->put($path, $data.$this->get($path)); } return $this->put($path, $data); } /** * Append to a file.

"a:4:{s:6:"_token";s:40:"UhRBqtIcDDvs1qvO3NtIZxAfJmk5Ehg45XcfPH4f";s:9:"_previous";a:1:{s:3:"url";s:45:"https://www.e4mtest.com/advertising-news.html";}s:22:"PHPDEBUGBAR_STACK_DATA";a:0:{}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}"

/** * {@inheritdoc} */ public function read($sessionId) { if ($this->files->isFile($path = $this->path.'/'.$sessionId)) { if ($this->files->lastModified($path) >= Carbon::now()->subMinutes($this->minutes)->getTimestamp()) { return $this->files->sharedGet($path); } } return ''; } /** * {@inheritdoc} */ public function write($sessionId, $data) { $this->files->put($this->path.'/'.$sessionId, $data, true); return true; } /** * {@inheritdoc} */ public function destroy($sessionId) { $this->files->delete($this->path.'/'.$sessionId); return true; } /** * {@inheritdoc} */ public function gc($lifetime) { $files = Finder::create()

* * @param string $data * @return string */ protected function prepareForUnserialize($data) { return $data; } /** * Save the session data to storage. * * @return bool */ public function save() { $this->ageFlashData(); $this->handler->write($this->getId(), $this->prepareForStorage( serialize($this->attributes) )); $this->started = false; } /** * Prepare the serialized session data for storage. * * @param string $data * @return string */ protected function prepareForStorage($data) { return $data; } /** * Age the flash data for the session. * * @return void

if ($this->sessionConfigured()) { $this->storeCurrentUrl($request, $session); $this->addCookieToResponse($response, $session); } return $response; } /** * Perform any final actions for the request lifecycle. * * @param \Illuminate\Http\Request $request * @param \Symfony\Component\HttpFoundation\Response $response * @return void */ public function terminate($request, $response) { if ($this->sessionHandled && $this->sessionConfigured() && ! $this->usingCookieSessions()) { $this->manager->driver()->save(); } } /** * Start the session for the given request. * * @param \Illuminate\Http\Request $request * @return \Illuminate\Contracts\Session\Session */ protected function startSession(Request $request) { return tap($this->getSession($request), function ($session) use ($request) { $session->setRequestOnHandler($request); $session->start(); }); } /** * Get the session implementation from the manager.

* @return void */ protected function terminateMiddleware($request, $response) { $middlewares = $this->app->shouldSkipMiddleware() ? [] : array_merge( $this->gatherRouteMiddleware($request), $this->middleware ); foreach ($middlewares as $middleware) { if (! is_string($middleware)) { continue; } list($name) = $this->parseMiddleware($middleware); $instance = $this->app->make($name); if (method_exists($instance, 'terminate')) { $instance->terminate($request, $response); } } } /** * Gather the route middleware for the given request. * * @param \Illuminate\Http\Request $request * @return array */ protected function gatherRouteMiddleware($request) { if ($route = $request->route()) { return $this->router->gatherRouteMiddleware($route); } return []; } /**

Request {#42#json: null #convertedFiles: null #userResolver: Closure {#356 class: "Illuminate\Auth\AuthServiceProvider" this: AuthServiceProvider {#41 …} parameters: { $guard: { default: null } } use: { $app: Application {#3 …} } } #routeResolver: Closure {#363 class: "Illuminate\Routing\Router" this: Router {#25 …} use: { $route: Route {#189 …} } } +attributes: ParameterBag {#44} +request: ParameterBag {#50} +query: ParameterBag {#50} +server: ServerBag {#46} +files: FileBag {#47} +cookies: ParameterBag {#45} +headers: HeaderBag {#48} #content: null #languages: null #charsets: null #encodings: null #acceptableContentTypes: array:4 [ 0 => "text/html" 1 => "application/xhtml+xml" 2 => "application/xml" 3 => "*/*" ] #pathInfo: "/advertising-news.html" #requestUri: "/advertising-news.html" #baseUrl: "" #basePath: null #method: "GET" #format: null #session: Store {#617} #locale: null #defaultLocale: "en" -isHostValid: true -isForwardedValid: true basePath: "" format: "html"}

*/ protected function dispatchToRouter() { return function ($request) { $this->app->instance('request', $request); return $this->router->dispatch($request); }; } /** * Call the terminate method on any terminable middleware. * * @param \Illuminate\Http\Request $request * @param \Illuminate\Http\Response $response * @return void */ public function terminate($request, $response) { $this->terminateMiddleware($request, $response); $this->app->terminate(); } /** * Call the terminate method on any terminable middleware. * * @param \Illuminate\Http\Request $request * @param \Illuminate\Http\Response $response * @return void */ protected function terminateMiddleware($request, $response) { $middlewares = $this->app->shouldSkipMiddleware() ? [] : array_merge( $this->gatherRouteMiddleware($request), $this->middleware ); foreach ($middlewares as $middleware) { if (! is_string($middleware)) {

$app = require_once __DIR__.'/../bootstrap/app.php'; /* |-------------------------------------------------------------------------- | Run The Application |-------------------------------------------------------------------------- | | Once we have the application, we can handle the incoming request | through the kernel, and send the associated response back to | the client's browser allowing them to enjoy the creative | and wonderful application we have prepared for them. | */ $kernel = $app->make(Illuminate\Contracts\Http\Kernel::class); $response = $kernel->handle( $request = Illuminate\Http\Request::capture() ); $response->send(); $kernel->terminate($request, $response);

Environment & details:

GET Data empty

POST Data empty

Files empty

Cookies empty

Session empty

Server/Request Data

Key	Value
REDIRECT_HTTPS	"on"
REDIRECT_SSL_TLS_SNI	"www.e4mtest.com"
REDIRECT_STATUS	"200"
HTTPS	"on"
SSL_TLS_SNI	"www.e4mtest.com"
HTTP_USER_AGENT	"CCBot/2.0 (https://commoncrawl.org/faq/)"
HTTP_ACCEPT	"text/html,application/xhtml+xml,application/xml;q=0.9,/;q=0.8"
HTTP_ACCEPT_LANGUAGE	"en-US,en;q=0.5"
HTTP_IF_MODIFIED_SINCE	"Tue, 13 Apr 2021 15:39:04 GMT"
HTTP_ACCEPT_ENCODING	"br,gzip"
HTTP_HOST	"www.e4mtest.com"
HTTP_CONNECTION	"Keep-Alive"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
SERVER_SIGNATURE	"<address>Apache/2.4.18 (Ubuntu) Server at www.e4mtest.com Port 443</address>\n"
SERVER_SOFTWARE	"Apache/2.4.18 (Ubuntu)"
SERVER_NAME	"www.e4mtest.com"
SERVER_ADDR	"192.168.4.13"
SERVER_PORT	"443"
REMOTE_ADDR	"3.236.118.7"
DOCUMENT_ROOT	"/var/www/html/exchange4media-latest/public"
REQUEST_SCHEME	"https"
CONTEXT_PREFIX	""
CONTEXT_DOCUMENT_ROOT	"/var/www/html/exchange4media-latest/public"
SERVER_ADMIN	"technical.e4m@gmail.com"
SCRIPT_FILENAME	"/var/www/html/exchange4media-latest/public/index.php"
REMOTE_PORT	"33288"
REDIRECT_URL	"/advertising-news.html"
GATEWAY_INTERFACE	"CGI/1.1"
SERVER_PROTOCOL	"HTTP/1.1"
REQUEST_METHOD	"GET"
QUERY_STRING	""
REQUEST_URI	"/advertising-news.html"
SCRIPT_NAME	"/index.php"
PHP_SELF	"/index.php"
REQUEST_TIME_FLOAT	1623569406.158
REQUEST_TIME	1623569406
APP_NAME	"Laravel"
APP_ENV	"local"
APP_KEY	"base64:uZCDDGeFkLbkHKfxYMr30fZUYZqQA91NWosii25GGuE="
APP_DEBUG	"true"
APP_URL	"http://www.e4mtest.com/"
LOG_CHANNEL	"stack"
DB_CONNECTION	"mysql"
DB_HOST	"203.122.21.196"
DB_PORT	"3306"
DB_DATABASE	"e4mcms"
DB_USERNAME	"root"
DB_PASSWORD	"uat_exch@nge4media"
BROADCAST_DRIVER	"log"
CACHE_DRIVER	"redis"
SESSION_DRIVER	"file"
SESSION_LIFETIME	"120"
QUEUE_DRIVER	"sync"
REDIS_HOST	"127.0.0.1"
REDIS_PASSWORD	"null"
REDIS_PORT	"6379"
MAIL_DRIVER	"smtp"
MAIL_HOST	"smtp.gmail.com"
MAIL_PORT	"587"
MAIL_USERNAME	"info@exchange4media.com"
MAIL_PASSWORD	"info@318"
MAIL_ENCRYPTION	"tls"
PUSHER_APP_ID	""
PUSHER_APP_KEY	""
PUSHER_APP_SECRET	""
PUSHER_APP_CLUSTER	"mt1"
MIX_PUSHER_APP_KEY	""
MIX_PUSHER_APP_CLUSTER	"mt1"
BANNER	""
ASSEST_VERSION	"1.1"

Environment Variables

Key	Value
APP_NAME	"Laravel"
APP_ENV	"local"
APP_KEY	"base64:uZCDDGeFkLbkHKfxYMr30fZUYZqQA91NWosii25GGuE="
APP_DEBUG	"true"
APP_URL	"http://www.e4mtest.com/"
LOG_CHANNEL	"stack"
DB_CONNECTION	"mysql"
DB_HOST	"203.122.21.196"
DB_PORT	"3306"
DB_DATABASE	"e4mcms"
DB_USERNAME	"root"
DB_PASSWORD	"uat_exch@nge4media"
BROADCAST_DRIVER	"log"
CACHE_DRIVER	"redis"
SESSION_DRIVER	"file"
SESSION_LIFETIME	"120"
QUEUE_DRIVER	"sync"
REDIS_HOST	"127.0.0.1"
REDIS_PASSWORD	"null"
REDIS_PORT	"6379"
MAIL_DRIVER	"smtp"
MAIL_HOST	"smtp.gmail.com"
MAIL_PORT	"587"
MAIL_USERNAME	"info@exchange4media.com"
MAIL_PASSWORD	"info@318"
MAIL_ENCRYPTION	"tls"
PUSHER_APP_ID	""
PUSHER_APP_KEY	""
PUSHER_APP_SECRET	""
PUSHER_APP_CLUSTER	"mt1"
MIX_PUSHER_APP_KEY	""
MIX_PUSHER_APP_CLUSTER	"mt1"
BANNER	""
ASSEST_VERSION	"1.1"

Registered Handlers

0. Whoops\Handler\PrettyPageHandler