Advertising News
COVID-19 threat: Cannes Lions Festival to take place as planned
The Festival has secured alternative dates of 26-30 October 2020 if changing circumstances require the event to be postponed from June
Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers
Abhishek Gupta Feb 26, 2020 11:33 AM
Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday
exchange4media Staff Nov 13, 2019 8:13 AM
Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra
exchange4media Staff Nov 12, 2019 4:45 PM
TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in
exchange4media Staff Nov 12, 2019 1:27 PM
Triton Communications came up with the idea of building a financial superhero in the form of a mascot ‘InvestMan’
exchange4media Staff Nov 12, 2019 12:38 PM
Other industry veterans too gave the audience an insight into what made Subhas Ghosal an outstanding advertising man and a leader who the entire industry loved
exchange4media Staff Nov 12, 2019 10:39 AM
The TVC has been conceptualised by the in-house Star Sports creative team
exchange4media Staff Nov 11, 2019 6:15 PM
The company has rolled out a new TV Campaign across the country, announcing the brand re-launch, featuring ambassador Chhutkau to further strengthen the brand’s key positioning “Deewarein Bol Uthengi”
exchange4media Staff Nov 11, 2019 5:14 PM
The campaign features digital content artists and offers prizes worth Rs 3 lakh
exchange4media Staff Nov 11, 2019 3:51 PM
The mobile advertisement firm has registered a profit of Rs 10.30 crore, media reports said
exchange4media Staff Nov 11, 2019 3:42 PM
WPP to be brand owner for Beiersdorf’s Eucerin and Hansaplast, say media reports
exchange4media Staff Nov 11, 2019 9:13 AM
The film has been created and developed by Workship Creative Solution, a Mumbai based content company
exchange4media Staff Nov 10, 2019 6:00 PM
The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table
exchange4media Staff Nov 10, 2019 10:00 AM
The ad film created in partnership with Leo Burnett India can be seen on various media platforms including social, digital media & e-commerce
exchange4media Staff Nov 9, 2019 4:00 PM
The #NoMoreWaiting campaign will be a month-long drive by the company focused on debunking the false beliefs and fears around organ donation in India, urging people to step up and support the cause
exchange4media Staff Nov 9, 2019 8:56 AM
Developed and created by Ogilvy, the 360-degree awareness and acquisition campaign will be spread across Digital, TV, Print and outdoor
exchange4media Staff Nov 9, 2019 8:46 AM
Conceptualised by Ogilvy, this will be the first campaign with brand ambassador Ayushmann Khuranna showcasing their in-house designed Signature collection
exchange4media Staff Nov 9, 2019 8:00 AM
The brand’s new campaign 'Dil, Dosti, Domino’s' will have a multi-media approach, says Kapil Grover, CMO, Domino’s Pizza India
exchange4media Staff Nov 9, 2019 7:44 AM
The 40-second television campaign exclusively designed for the show hosted by Shahrukh Khan captures positive ageing in a new light
exchange4media Staff Nov 8, 2019 11:05 AM
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