International News
According to an analysis by Nielsen/NetRatings AdRelevance, an Internet audience measurement service, Automotive marketers have become the leading users of rich media advertising technologies on the World Wide Web.
51% of US adults would prefer not to see ads on September 11, reports an exclusive survey. In the online study carried out by WPP’s Lightspeed Research, a further 34% of the 307 respondents declared it acceptable to run ads on the first anniversary o
This year’s National Association of Broadcasters (NAB) Convention at Las Vegas kicked off the global exhibit and convention season. Traditionally, NAB is the venue for the roll out of the first broadcast related equipment the new year.
According to a report released by the Online Publishers Association, about 1,700 U.S. non-pornographic Web sites are charging for online content, with 50 of those sites collecting 85% of all the revenue.
To sort out which global brands are holding their ground and which are crumbling, Interbrand and BusinessWeek created a ranking of the top 100 by dollar value. The list by Interbrand, is based on the idea that strong brands have the power to lift sales and
Representing its largest-ever Web media pact, Microsoft Corp.'s MSN Internet portal has signed a $9 million yearlong advertising and content-integration deal with eDiets. The portal is currently in the process of re-signing existing customers and try
Harley-Davidson revs up for its 100th anniversary. The agency Carmichael Lynch, created separate executions for the motorcycle brand and various accessories that will break in enthusiast books in the coming weeks. The ads for the Harleys carry the theme "T
Philip Morris Cos. will invest $350 million to promote and market its premium cigarette brands at retail. It plans to increase promotional spending on its four focus brands, Marlboro, Parliament,
Advertising is heading to its doom -- again. So declares prolific marketing guru Al Ries, ex-ad executive and coiner of the phrase "positioning." In a forthcoming August book, The Fall of Advertising and Rise of PR, he joins his daughter and consulting par
Unilever Bestfoods has awarded its $25 million Lipton side dishes and soups business to Omnicom Group's DDB Worldwide, New York. The account, formerly with Bartle Bogle Hegarty, New York, was shifted as a result of the Unilever food division's decision to
Food products that enhance skin, hair and nails are expected to appear in shops next year -- the fruit of an agreement just signed between Nestle and L'Oreal to create a new company to that end.
Bausch & Lomb is consolidating media and creative duties for all of its business in North and South America, and is looking for an agency with global capabilities. Billings are estimated at $30 million.
The latest casualty of the magazine downturn is Ziff Davis Media's Yahoo! Internet Life. According to sources the 1.1 million circulation magazine would close down with the release of August issue.
New research into the controversial phenomenon of personal video recorders finds users skip commercials 72.3% of the time -- a much higher rate than those watching live TV or those using videotape recorders -- but they are least likely to pass over a beer
WPP Group is set to emulate Interpublic and Aegis by melding the buying power of its two global media operations MindShare and MediaEdge:CIA. The new hybrid, reportedly branded G-MEC.
In the backdrop of the Indo-Pak nuclear war threat, media practitioners, policy makers, NGO representatives and academicians from some 20 countries in Asia Pacific are gathering in Perth Australia from June 26- 28 to discuss the role of media in addressing
According to the Agency for Rural Research (ARR), UK, for brand communication in the rural belts, corporates will have to now explore prominent personalities from the native folk theatres for celebrity endorsements.
H.E. Mr. Bernard de Montferrand, Ambassador of France bestowed Aruna Vasudev and Dileep Padgaonkar with the award of Chevalier dans l'Ordre des Arts et des Lettres (Knight of the Order of Arts and Letters).
When boxers Mike Tyson and Lennox Lewis step into the ring June 8 for the heavyweight championship, HBO, Showtime make peace, it marks the coming together of bitter rivals.
James R Murdoch, chairman and chief executive officer, Star Group, has stressed for a proper debate on the merits and demerits of the conditional access system (CAS) for the satellite television industry before introducing it in India.
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