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Prior to this, Barlow was Global Marketing Director at YouTube
The joint entity’s emphasis will be on rich, innovative brand storytelling throughout the entire customer journey
The former Mindshare MD, who has also been previously associated with top global media agencies like PHD, Maxus and iProspect, replaces Mandy Henry
Previously, Nelson was Managing Director, Turner North Asia and South East Asia Pacific
Presca to join in March, will manage operational, financial and commercial aspects of the business and lead the Clarks strategy with the Executive Committee
O'Leary has more than 37 years of operational and leadership experience, having served in several strategically important executive positions at companies like General Mills & PepsiCo
Time Inc. consistently makes impressive double-digit profit margins and is considered by many a good media business, a still-growing company with as-yet-unlocked potential synergy with the rest of the Time Warner operation. Yet everyone from the Time & Life Building to Wall Street and Nebraska keeps on wondering when the property is going to be dealt.
It's official: Johnson & Johnson has put its $3 billion global media-buying and -planning account into review. A global media review has been anticipated since J&J began the $16.6 billion acquisition of Pfizer's over-the counter drug and personal-care business in October 2006.
How would you like to advertise in professionally created video content, available online with massive scale and reach?
What emerging channels will nab the most marketer interest this year? Despite the hype around tactics such as mobile and gaming, adoption of those areas is still low, according to a Forrester survey of interactive marketers.
The allure of consumer-generated content -- and the ad revenue it could generate -- has fueled two of the biggest deals in the digital space, Google's $1.6 billion YouTube purchase and News Corp.'s $580 million MySpace buy. The next space for user-generated content to conquer: the mobile phone.
Created by Ogilvy, Delhi, the campaign targets the airline’s primary markets of Delhi and Mumbai, with a mix of outdoors, newspapers and magazines for its award-winning Upper Class flight.
While there are obvious caveats with any measure of Internet audience—the FIM number includes properties besides MySpace, and Yahoo has some social-networking sites—the numbers show where the prevailing traffic winds are blowing. They are going in the direction of properties that allow users to connect with other users and create their own content. For advertisers and media buyers, the next step should be to simply follow the eyeballs and soon a proportionate number of ad dollars will flow toward MySpace and its competitors.
Traditional advertising plays a key role in prompting consumers to search for merchandise online, according to a study by the Retail Advertising and Marketing Association (RAMA) and BIGresearch.
In an unprecedented joint offensive aimed at defending the audience of the traditional networks on the Internet, News Corp. and NBC Universal have formed a partnership to launch a Web video distribution channel to challenge YouTube.
Google said it has begun a test of a new ad pricing structure that allows marketers to pay only when customers perform specific actions.
Corporate videos aren't most people's idea of must-see TV, but a few brands are betting that consumers will seek them out on the Web.
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