Date-wise News

Pepsi-Cola North America said Wednesday it is teaming with Geffen/Interscope Records and DreamWorks Records for a marketing campaign for the recently launched Pepsi Blue.

exchange4media Staff Aug 31, 2002 8:31 AM

Sony India has chalked out a strategy to increase its market share to 60 per cent in the mini hi-fi audio segment with the launch of X-treme series- the real hi-fi systems. Sony is targeting a dominating market share of 60 per cent in 2002-03 through launc

exchange4media Staff Aug 31, 2002 8:30 AM

After successfully relaunching the Kanan Devan and Chakra brands a few months ago, Tata Tea Ltd has now decided to relaunch its flagship brand, Tata Tea Premium, in October to cash in on the peak season demand in the winter months.

exchange4media Staff Aug 31, 2002 8:28 AM

Buena Vista TV (BVTI), in association with Nestle, is conducting a birthday bonanza program for school kids all over India from late August through the month of September.

exchange4media Staff Aug 31, 2002 8:27 AM

Bharti Cellular has roped in music composer A.R. Rahman for its AirTel brand of cellular services in its new television campaign created by Rediffusion DY&R. He will compose five exclusive symphonies downloadable as ring tones for the AirTel consumers acro

exchange4media Staff Aug 31, 2002 8:25 AM

ESPN -Star Sports will launch its first live and interactive television game show. Super Selector will be aired in its new format from September 19. The weekly show will be hosted by Darain Shahidi and Poonam Sharma.

exchange4media Staff Aug 31, 2002 8:24 AM