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WPP chief executive Sir Martin Sorrell said today the relentless rise of the internet was a key factor in the depressed state of the overall UK advertising market.
No topic is more top of mind for marketers than just what they are getting for their ad dollars. Does the money they spend with TV, internet and magazines actually result in brand awareness and sales? According to some magazines are the most consistent of all media in delivering both brand awareness and purchase intent.
In its 27-year history, ESPN has pushed its brand with the ferocity of a linebacker on steroids. And mostly it has emerged with big wins. But the sports entertainment giant recently admitted to a rare failure in brand extension.
The study, by Marketing Evolution, El Dorado Hills, Calif., and commissioned by the Magazine Publishers of America found magazines drove through the "purchase funnel," leading three of four "funnel stages". The studies covered automotive, pharmaceutical, entertainment, electronics and "general" categories.
Ambar Brahmachary, president of WPP Group's JWT Japan, is shifting to sister shop Young & Rubicam to become president of Y&R's Asian region. He assumes duties previously held by Chris Jaques, the former CEO of Y&R in Asia, who this month became CEO of Y&R's North American operations in New York.
Don’t get too used to Pepsi’s package graphics. They’re going to change – every few weeks. In a conference call with analysts today, new Pepsi-Cola executives said that the beverage giant’s packaging look for its flagship cola would rotate every few weeks.
For the first time in its history the BBC has outsourced work abroad following a deal that will see workers in India dealing with BBC finances. The corporation has handed an £85m contract to process its expenses and pay for production staff and stars to outsourcing giant Xansa.
Mountain Dew is undergoing an extreme makeover, scrapping its 13-year-old "Do the Dew" theme and dumping its "extreme" positioning, which many now consider tired.
Yahoo needs to find its version 2.0. Though it has built a $5 billion-plus business with incredible reach, a diverse stable of services and strong revenue-growth rates by most media-company standards, Yahoo took a drubbing from investors following a drop in third-quarter profit and a warning that the fourth quarter would be weak too.
Philips Electronics has placed its global media account into review. The incumbent, Aegis Group's Carat, has been invited to defend and will do so, an agency representative said.
The OPA, whose members are the medium-sized web content providers such as NYTimes.com, Condenet and CBS Digital Media, released research to back up its claim that its members, and not portals, reach the most desirable web audience.
New technology offers a chaotic challenge to the marketing world, but the industry is adapting. That was the spin at this year’s Association of National Advertisers’ annual conference in Orlando.
Advertisers are finding that the front-page ads in The Wall Street Journal -- now available for nearly $100,000 a pop -- may be a great way to reach the business world, but they can also be disastrous if bad news about their companies appears on page one the same day.
The world's largest sport-shoe maker, Nike controls about 20% of the U.S. market. At a time when the Adidas-Reebok merger was supposed to close the gap on Nike, Nike gained 2 market-share points in the U.S. The company has done a masterful job of maintaining a consistent brand image across various channels, making sure what consumers experience in stores carries over seamlessly to the web.
Got that Pepsi feeling? You won't be able to avoid it. In a bid to rebuild its ailing cola franchise, the soft-drink giant is readying a big-budget, epic ad campaign themed "Feel the Pepsi" that aims to recapture the flavor of the iconic "Catch That Pepsi Spirit" ads of the late 1970s.
What does Google's $1.65 billion acquisition of YouTube really mean for the future of online video-related media and marketing? That question has been ricocheting around boardrooms, business offices and bar stools throughout theindustry since the merger was announced last week.
Amid all the commotion over GoogTube this week, Google has quietly made a move to challenge another tech giant's territory by bundling its free word-processing and spreadsheet services.
Times Online, the website of the Times and Sunday Times, is planning a major redesign and relaunch. The overhaul, scheduled to happen within the next few weeks, follows a recent revamp of the website's travel section to include a search engine that readers use to create tailored web pages on selected holiday destinations.
As they struggle to stay relevant to readers and advertisers, magazines have spun off Web sites, podcasts, books, events and other media properties. Having gone beyond the printed page, many publishers now face the question: How do they extend the magazine while staying true to its image? For several titles, the answer has been to appoint a brand steward.
Less than a week after execs from Google and YouTube pow-wowed at a Silicon Valley Denny’s, and a day after their announced merger, media buyers have already begun to adjust to the new digital landscape that marries the search giant to the online-video leader.
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