Feature News
According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined
exchange4media Staff Mar 21, 2021 4:49 PM
The Festival has secured alternative dates of 26-30 October 2020 if changing circumstances require the event to be postponed from June
exchange4media Staff Mar 21, 2021 11:16 AM
comfortable with online purchases even after lockdown: Kenneth Pao, Criteo11111111
Abhilash Mathew Sep 25, 2020 2:36 PM
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches
The channel has also launched a series of brand films conceptualised by DDB Mudra
exchange4media Staff Mar 12, 2020 11:19 AM
Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers.....!!!!!!!!!!!!!!!!
Abhishek Gupta Feb 26, 2020 11:33 AM
Fernandes, Founder-Director of Bloomingdale Public Relations, shares her thoughts on the changing industry, emerging trends and why PR will be all-encompassing in the times to come
Nafisa Shaheen Jan 29, 2020 11:03 AM
Zee Digital has also witnessed 55% growth in total unique monthly users over the past five months
exchange4media Staff Jan 24, 2020 11:41 AM
These agreements are beyond TRAI’s jurisdiction, the Indian Broadcasting Foundation has said
exchange4media Staff Jan 7, 2020 5:49 PM
The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show
Aakar Patel & Dr. R. Venkata Kesavan Nov 29, 2019 9:18 PM
The first initiative mentored 12-shortlisted female-founded start-ups from India and Bangladesh that embody innovation, diversity and social sustainability
exchange4media Staff Nov 13, 2019 12:26 PM
With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time
exchange4media Staff Nov 13, 2019 11:41 AM
Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known
exchange4media Staff Nov 13, 2019 11:22 AM
The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others
exchange4media Staff Nov 13, 2019 10:49 AM
The company has said in its filings, as per media reports, that the OTT platform set a global benchmark of 18.6 million simultaneous viewers during live streaming of IPL 2019 finals
exchange4media Staff Nov 13, 2019 9:18 AM
The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru
exchange4media Staff Nov 13, 2019 8:30 AM
Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash
Anjali Thakur Nov 13, 2019 8:29 AM
Though the app will follow a subscription-based model, Saugato Bhowmik, Business Head, VOOT Kids, said the platform was getting a lot of interest from tech and TV partners
Sonam Saini Nov 13, 2019 8:16 AM
Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday
exchange4media Staff Nov 13, 2019 8:13 AM
