Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Abhishek Gupta Feb 26, 2020 11:33 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 4:49 PM

Fernandes, Founder-Director of Bloomingdale Public Relations, shares her thoughts on the changing industry, emerging trends and why PR will be all-encompassing in the times to come

Nafisa Shaheen Jan 29, 2020 11:03 AM

Zee Digital has also witnessed 55% growth in total unique monthly users over the past five months

exchange4media Staff Jan 24, 2020 11:41 AM

These agreements are beyond TRAI’s jurisdiction, the Indian Broadcasting Foundation has said

exchange4media Staff Jan 7, 2020 5:49 PM

The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show

Aakar Patel & Dr. R. Venkata Kesavan Nov 29, 2019 9:18 PM

The first initiative mentored 12-shortlisted female-founded start-ups from India and Bangladesh that embody innovation, diversity and social sustainability

exchange4media Staff Nov 13, 2019 12:26 PM

With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time

exchange4media Staff Nov 13, 2019 11:41 AM

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff Nov 13, 2019 10:49 AM

The company has said in its filings, as per media reports, that the OTT platform set a global benchmark of 18.6 million simultaneous viewers during live streaming of IPL 2019 finals

exchange4media Staff Nov 13, 2019 9:18 AM

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

Though the app will follow a subscription-based model, Saugato Bhowmik, Business Head, VOOT Kids, said the platform was getting a lot of interest from tech and TV partners

Sonam Saini Nov 13, 2019 8:16 AM

Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday

exchange4media Staff Nov 13, 2019 8:13 AM

The account size is estimated to be around Rs 500 crore

Naziya Alvi Rahman Nov 12, 2019 8:52 PM

Kumar will be responsible for building an integrated EV strategy for GoMechanic and building the right talent and capabilities in the unit to ensure effective delivery

exchange4media Staff Nov 12, 2019 6:52 PM

Total income for the quarter stood at Rs 867.72 crore as against Rs 811.67 crore for the corresponding quarter last year

exchange4media Staff Nov 12, 2019 6:15 PM

Mirchi’s core radio revenues have declined 7% but the solutions business has provided a cushion, ENIL has said

exchange4media Staff Nov 12, 2019 9:08 AM

From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala

Shreshtha Verma Nov 12, 2019 8:59 AM