Feature News
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According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

exchange4media Staff Mar 12, 2020 10:14 AM

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Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Abhishek Gupta Feb 26, 2020 11:33 AM

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According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 4:50 PM

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According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 4:49 PM

ipl?blur=25

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 4:49 PM

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Fernandes, Founder-Director of Bloomingdale Public Relations, shares her thoughts on the changing industry, emerging trends and why PR will be all-encompassing in the times to come

Nafisa Shaheen Jan 29, 2020 11:03 AM

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Zee Digital has also witnessed 55% growth in total unique monthly users over the past five months

exchange4media Staff Jan 24, 2020 11:41 AM

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These agreements are beyond TRAI’s jurisdiction, the Indian Broadcasting Foundation has said

exchange4media Staff Jan 7, 2020 5:49 PM

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The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show

Aakar Patel & Dr. R. Venkata Kesavan Nov 29, 2019 9:18 PM

Female Foundry India?blur=25

The first initiative mentored 12-shortlisted female-founded start-ups from India and Bangladesh that embody innovation, diversity and social sustainability

exchange4media Staff Nov 13, 2019 12:26 PM

Reckitt Benckiser?blur=25

With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time

exchange4media Staff Nov 13, 2019 11:41 AM

Adidas Real Kashmir FC?blur=25

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

Tata Global Beverages and Dentsu Impact?blur=25

The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff Nov 13, 2019 10:49 AM

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The company has said in its filings, as per media reports, that the OTT platform set a global benchmark of 18.6 million simultaneous viewers during live streaming of IPL 2019 finals

exchange4media Staff Nov 13, 2019 9:18 AM

exchange4media Conclave – South?blur=25

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

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Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

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Though the app will follow a subscription-based model, Saugato Bhowmik, Business Head, VOOT Kids, said the platform was getting a lot of interest from tech and TV partners

Sonam Saini Nov 13, 2019 8:16 AM

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Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday

exchange4media Staff Nov 13, 2019 8:13 AM