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Magazine publishers, tired of being lumped in with "old media," are embracing one of the newest media, mobile text messaging.
It's no secret that consumers in droves are tuning out ads using TiVo or DVRs. This is forcing the networks to try all kinds of new distribution models. Of course, in some cases these accompany ad-supported, on-demand full streaming of shows. Though the various models differ, they share some things in common.
Sir Martin Sorrell has warned that Ofcom's junk food ad ban for children's TV could result in marketing budgets switching to the internet.
The International Olympic Committee said it has asked four contenders to submit proposals for its global marketing campaign. Havas Sport, Publicis Groupe's Leo Burnett and Saatchi & Saatchi and WPP Group's United made the cut following an evaluations of the IOC's proposal request issued in October.
In a high-stakes pitch that could shake the standings of the largest media buyers and see one of the world's biggest ad spenders upend its marketing mix, Johnson & Johnson is preparing a global review of its $2.5 billion to $3 billion global media account.
Marketers such as the Ford Motor Co., Omega, Heineken, Smirnoff and Sony Ericsson, which have long backed the Bond franchise over its 44-year run, will return as promotional partners and spend an estimated $100 million worldwide around the 21st installment of the series.
Product placement in TV content boosts brand recognition by 20%, according to the results of a study released Wednesday by Nielsen Media Research. The study found that 57.5% of viewers recognized a brand when viewing a product placement in combination with a commercial, compared to the 46.6% of viewers that recognized a brand exposed only to a commercial.
The doors at Bic Camera’s main Tokyo store are due to open earlier than usual on Saturday morning to welcome what its managers hope will be a long line of avid gamers waiting to claim their PlayStation 3.
Time magazine will become the first major consumer magazine to step up to the challenge of changing the way glossy ads are bought by encouraging advertisers to buy against its total audience figures, rather than a rate base.
Disney's internet and download revenues could total approximately $700 million in fiscal year 2007. CEO Bob Iger touted the successes so far. ABC.com has serviced almost 19 million requests for the free broadcast episodes available for streaming in the first six weeks of the fall season.
Microsoft is adding advertiser messages to the cityscape as users zip through its new Virtual Earth 3D technology that combines photo images and modeling to create realistic representations of cities. Microsoft is making Virtual Earth 3D part of its Live Search offering.
Undeterred by so-so results from its first foray into print advertising, Google is launching a second, more ambitious effort to leverage its laser-targeted ad system into old-school media.
Armed with sophisticated marketing-mix models and confronted by a growing array of new-media choices, P&G is realizing it's oversubscribed to TV, and is pouring more money into print.
Thoughts of China and rapidly advancing communications technologies are what keep Martin Sorrell awake at night, the WPP Group chief executive told Media Convergence Forum.
Marketers that think the only way into Gen Y wallets is through snowboarding, MP3s and Jessica Alba are missing out. A study released by Boston-based Cone and AMP Insights found this generation cares about causes, and is more than willing to reward or punish a company based on its commitment to a cause.
While many consumers are doing all they can to avoid advertisers, others are making them pay. Flinty consumers can soon watch ads to extract everything from cell phone minutes to digital music. The latest lure: airline frequent flier miles.
STAR has entered into a deal with Tokyo-based The New Media Group to launch its channels STAR Plus, STAR One, STAR News, STAR Utsav, Vijay, Sky News and Fox News in Jpan. These channels would be available on ‘World on Demand’ (WoD), a new IPTV and community platform that serves expatriate communities in Japan.
As the 2008 Olympic Games approach, sponsors are figuring out how to capitalize on the event's location in one of the world's hottest markets.
It's time to lead consumers by the nose. So goes the thinking at major package-goods marketers including Mars, PepsiCo, Kraft and Procter & Gamble, who hope scents will help them get attention among fragmented audiences.
Corporate logos used to be sacred ground, but a few marketers have recently begun defiling them in advertising.
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