Date-wise News

The holy grail for media and marketing honchos seeking to circumvent ad-skipping technology is not product placement. Weaving products into content may be a first step, but marketers looking to move beyond the traditional reliance on 30-second TV commercia

exchange4media Staff Nov 9, 2002 7:12 AM

Tata Tea intends to foray into the iced tea market under its Tetley brand early next year. The company is currently gauging the market potential of this segment. It is also exploring opportunities to extend its existing brands to regional variations and ne

exchange4media Staff Nov 9, 2002 7:10 AM

The UK small appliances major Morphy Richards making its re-entry into the country launched its range of premium appliances yesterday. The brand will be marketed and serviced by Bajaj Electricals Ltd (BEL).

exchange4media Staff Nov 9, 2002 7:08 AM

Franklin Templeton Investments', in a series of ads, exhorts the overcautious investor to invest in the Bluechip Fund. The campaign, launched about two weeks ago, comprises four print ads in leading national dailies in 15 cities, outdoor, online ads, an e-

exchange4media Staff Nov 9, 2002 7:07 AM

To gain an upper edge in this marriage season, Lakme Levers, in association with WeddingSutra.com, has developed a new offering for the going to be brides. It has launched an online beauty and fashion resource that helps a bride unveil her style and offers

exchange4media Staff Nov 9, 2002 7:06 AM

Globsyn Technologies Ltd, plans to launch the Globsyn Entertainment & Media Management School (GEMS). Slated to be operational in the next few months, GEMS will have on offer a two-year, full-time course in Post Graduate Diploma in Entertainment & Media Ma

exchange4media Staff Nov 9, 2002 7:05 AM