Performics India has won the integrated digital media mandate for the airline GoAir. The mandate includes Performance Media, SEO and Analytics.
Will NTO 2.0 be able to meet the objectives this time?
Newly launched Kannada movie channel, Zee Picchar set to give viewers ‘Hit Dinada Feeling’
COVID-19 threat: Cannes Lions Festival to take place as planned
Coronavirus threat: IPL 2020 to be held partly without spectators?
Can Indian adland battle the prolonged economic downturn?
Ram Ray, ad guru & doyen of Indian advertising, passes away
Delhi smog: How Dabur leveraged moment marketing for its Chyawanprash campaign
Lodestar UM retains media duties for Mahindra & Mahindra Ltd
GoMechanic appoints former Ashok Leyland executive Suyash Kumar to lead its EV strategy
PR is all-consuming and far more exciting than before: Diana Fernandes, Bloomingdale PR