Date-wise News

McDonald's Corp. named Larry Light global chief marketing officer responsible for global marketing strategy and brand development. He was founding president and CEO of brand consulting firm Arcature.

exchange4media Staff Sep 7, 2002 8:38 AM

In the latest example of a marketer blurring the line between advertising and programming, Ace Hardware will roll out two spots designed to lead viewers to think they are watching Monday Night Football play-by-play banter from John Madden when he's actual

exchange4media Staff Sep 7, 2002 8:37 AM

Sony India Ltd is targeting a turnover of Rs 750 crore by the end of financial year 2002-03. The company is targeting 25 per cent growth in the current fiscal.

exchange4media Staff Sep 7, 2002 8:35 AM

Tefal India household appliance is targeting a 35 per cent sales growth in home appliance segment this year, mainly through sales of ‘Moulinex’ range of goods. This also marks the return of ‘Moulinex’ to the Indian markets after thr

exchange4media Staff Sep 7, 2002 8:34 AM

The advertising fraternity has welcomed the recommendations of the NK Singh committee report, which has suggested that foreign direct investment in the industry should go up to 100 per cent from the existing 74 per cent. Agencies felt that allowing 100 per

exchange4media Staff Sep 7, 2002 8:32 AM

Post-Wisden with a mantle of Indian Cricketer of the Century resting on his shoulders, Kapil Dev is making the best of his resurrection. Dev has bagged four new endorsement contracts and is negotiating a couple more. The Prudential World Cup hero is back i

exchange4media Staff Sep 7, 2002 8:31 AM

The N K Singh committee's recommendations to raise the foreign equity cap in Ku-band direct-to-home (DTH) broadcasting to 49 per cent from 20 per cent, if accepted, would see companies showing more interest in the sector.

exchange4media Staff Sep 7, 2002 8:28 AM