Date-wise News

Global fastfood chain McDonald’s – not a brand most folk associate with child nutrition – has enlisted Unicef in a cause-related promotional pact. 30,000 McDonald’s outlets across 121 nations will promote World Children’s Day

exchange4media Staff Aug 26, 2002 7:17 AM

Continuing our series on broad viewership trends, in the second and conclusive part, we focus on two audience groups: Women and Youth in Metros and Non Metros.<br>And we discover some significant differences in viewer ship pattern, and some stark similarit

exchange4media Staff Aug 26, 2002 7:15 AM

Samsung India Electronics Ltd is all geared to strengthen its market share in both direct cool (DC) and frost-free (FF) categories of the refrigerator segment. The company also plans to consolidate its position in the segment by launching frost-free models

exchange4media Staff Aug 26, 2002 7:13 AM

The Tea Board plans to launch a Rs 50-crore promotional campaign in Russia to revive exports to the region. The campaign will be spread over three years and the focus will be on the logo. HTA has been entrusted with the campaign.

exchange4media Staff Aug 26, 2002 7:12 AM

Stung by the single industry rating with there urban skew loaded in favour of satellite channels, Doordarshan has decided to revamp its audience research with greater emphasis on conducting qualitative audience research for programme evaluation and positio

exchange4media Staff Aug 26, 2002 7:11 AM

According to the latest JM Morgan Stanley report on the Indian media, Television adspend will dominate and grow ahead of the overall market at the expense of the print media.

exchange4media Staff Aug 26, 2002 7:09 AM

On a somewhat discordant note, top advertising professionals nearly concluded that formal, structured research adds no insights to improve consumer understanding. Speaking at the CII Marketing Summit organized in New Delhi last week, Piyush Pandey, Nationa

exchange4media Staff Aug 26, 2002 7:08 AM