Date-wise News

According to Advertising Age's annual prime-time network pricing survey, NBC's favored Friends blew past network sibling ER and CBS's Survivor to top the charts this season as the highest-priced TV ad show. A 30-second spot on Friends averages $455,700.

exchange4media Staff Oct 10, 2002 8:06 AM

For the first time over 100 delegates from Indian broadcasting industry attended the MIPCOM 2002 Conference and Market, which being held in Cannes (7 - 11 Oct).

exchange4media Staff Oct 10, 2002 8:06 AM

Media One, promoted by Jasubhai Digital Media Group, has recently initiated a postgraduate diploma course in technology media and digital communication. This will help the budding media professionals to go higher up on the technology curve and understand t

exchange4media Staff Oct 10, 2002 8:05 AM

Lowe's new advertising campaign for the Indian Army focuses on the many facets of the Army man in an attempt to refresh the image of the Army in the eyes of potential recruits, and get more high-quality applicants.

exchange4media Staff Oct 10, 2002 8:04 AM

Hindustan Lever Ltd (HLL) has tied up with New India Assurance to offer free dental insurance of Rs 1,000 on purchase of any Pepsodent pack. The company is also making them available through print advertisements starting November 2002. The insurance cover

exchange4media Staff Oct 10, 2002 8:03 AM

SET Max got a shot in the arm with the recently concluded ICC Champions Trophy at Sri Lanka. MAX notched up an all time high viewership ratings, much higher than the recent NatWest series viewership on ESPN. The series marks the emergence of SET Max as a c

exchange4media Staff Oct 10, 2002 8:02 AM

'Magic hai to Mumkin hai'! Well, that's what the first ever TV campaign for Prepaid card (promoting Airtel's Magic brand) wants the 'middle class non-mobile users' to believe. The spot features vivacious Kareena Kapoor acting demure (a middle class cue) an

exchange4media Staff Oct 10, 2002 8:02 AM

A close look at recent developments at Zee News, and one can make out the signs of change. Positive, this time. After getting a beating from Aaj Tak at its own game (remember Zee News was the original Hindi satellite news channel), it has finally got serio

exchange4media Staff Oct 10, 2002 8:01 AM