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Antonio Perez, the chief executive of Eastman Kodak since May 2005, has a dream. The once-mighty global brand leader in film lost its way, but he wants to transform it into the world's No 1 digital camera company. That would not be by making what he calls today's "filmless cameras" but by investing in mobile phone technology to make what he calls "digital capture devices".
Organisers of the Cannes Lions International Advertising Festival, Eurobest and Dubai Lynx, have announced the appointment of a new CEO. Philip Thomas, former MD of EMAP Media, succeeds Penny Reid, who had resigned in July. Jonathan Harries and Fred Koblinger have been named jury Presidents for the inaugural Dubai Lynx Awards.
In an effort to operate more like a big web publisher, MTV Networks is reorganizing its digital-sales staff to sell horizontally against a predetermined set of psychographic groups: kids/family, men/gamer enthusiasts and youth/music.
By now most magazine and newspaper publishers will tell you they have answered the digital revolution's call by transforming their sales reps into brand strategists from parochial media advocates of either print or web. But in reality, a team of brand strategists doesn't always fill the bill.
The Financial Times is contemplating scrapping its "No FT, no comment" slogan and replacing it with the new strapline, "We live in Financial Times".
Nike is to spend more than $450m (£240m) this year to gain the endorsements of celebrity athletes such as Tiger Woods.
Leo Burnett Worldwide is opening an “ideas hub” within Second Life, a virtual, three-dimensional, Internet-based alternate reality “inhabited” by nearly 800,000 people worldwide.
To better leverage its presence across software, search-marketing and video-game platforms, Microsoft is launching a unified ad strategy for adventurous buyers. Microsoft Digital Advertising Solutions is designed to connect advertisers with target audiences across PCs, Xbox game systems, and web-ready mobile devices.
Because YouTube shouldn't have all the fun, Microsoft has launched a video-sharing service of its own. Officially in test mode, Soapbox is entering what many see as a supersaturated market, at present led by YouTube, which drew a staggering 34 million visitors in August.
Metrosexuality is dead. Or if it's still alive, no one at today's "The Man Conference," presented by Advertising Age and Maxim, was checking its pulse.
Time Inc. plans to put the Parenting Group and most of its Time4 Media magazines up for sale today -- kicking off much-anticipated but previously uncertain asset dispositions by the country's biggest magazine publisher.
French media and telecommunications conglomerate Vivendi has agreed to acquire BMG Music Publishing from Bertelsmann of Germany for about $1.6 billion euros ($2.05 billion), according to a source familiar with the situation. The acquisition will make Universal's music publishing holdings the largest in the world.
Tom Freston is leaving Viacom, less than a year after the company split from CBS. Amid a lagging stock price – down 20 per cent since last January when it split from CBS – the Viacom CEO resigned. Viacom Chairman Sumner Redstone issued a statement on Tuesday morning with the news. Freston, 60, will be replaced by a member of the board, Philippe Dauman.
Imagine a new world order in advertising: WPP on top ahead of Omnicom, and Interpublic on the bottom, bested for the third spot by French arriviste Publicis. The world of advertising holding companies appears to be on the verge of tectonic shifts.
The global product-placement market will soar 25% to $7.5 billion this year and hit $14 billion by 2010, a study finds. But the explosion is causing product-placement agencies to rethink their business models and leading some to wonder how effective placement can be amid all the noise.
According to Jupiter Research, 7% of American adults write blogs and 22% read them; about 8% listen to podcasts and 5% use RSS feeds. According to a separate study by WorkPlace Print Media, 88% of the at-work audience doesn't even know what RSS is. And recent data from word-of-mouth research group Keller Fay indicate 92% of brand conversations were taking place offline -- far more than the commonly assumed rate of 80%.
Customer satisfaction with most major search engines and portals is declining. Yahoo's satisfaction rating took the biggest plunge, according to a recent study by American Customer Satisfaction Index. Even Google, which rated highest among the major portals, is slightly down compared to last year's ratings.
Time magazine said today that it will start delivering issues to newsstands on Fridays instead of Mondays, effective next January, as part of a larger effort to remake the magazine's business. The shift also means the magazine will send its editorial content to printers in the middle of the week instead of at week's end.
Eastman Kodak Co is planning to consolidate its $100 million-plus global media buying and planning business, now scattered at various agencies, including WPP Group’s MindShare and Aegis Group’s Carat.
Larry Bain spent the last few years selling golf courses. Not the actual turf, but rather selling the idea of golf courses as an ad medium. The company he leads, ProLink Solutions, sells the equipment to outfit golf carts with screens and global positioning systems to deliver real-time golf tips, hole layout and advertising.
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