Date-wise News

WPP Group is set to emulate Interpublic and Aegis by melding the buying power of its two global media operations MindShare and MediaEdge:CIA. The new hybrid, reportedly branded G-MEC.

exchange4media Staff Jul 2, 2002 8:03 AM

Interactive divisions of leading ad agencies are now strengthening their operations to meet the new media needs of Indian corporates. To handle the influx of new online marketing accounts, Ogilvy Interactive is now on a recruitment spree. And iContract is

exchange4media Staff Jul 2, 2002 8:02 AM

To increase readership in future and catch the consumers of tomorrow, initiatives or events targeted at student and youth are increasingly becoming part of marketing initiatives for all media marketers. Business Today, in association with Standard Chartere

exchange4media Staff Jul 2, 2002 8:01 AM

Interface Communications is set to become a pan regional agency network for IPG (Interpublic Group of Companies, Inc.) in Asia. This will be a stand-alone advertising agency network in the IPG group that is operational in India.

exchange4media Staff Jul 2, 2002 8:01 AM

McDonalds have decided to offer freshly grounded value-for-money coffee at its outlets. What is a little surprising is exclusion of Nestle, test marketed recently in favour of Coke’s Georgia brand. With this alliance, McDonalds India will serve Coca Cola’s

exchange4media Staff Jul 2, 2002 8:00 AM