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Date-wise News

Tata Group to roll out multi media campaign

Tata Group to roll out multi media campaign?blur=25

The Tata Group is chalking out a multi-pronged marketing strategy, which includes mass media advertising, experiential marketing techniques, Web-based marketing initiatives and community building activities. The Group’s cumulative ad budget will be around

exchange4media Staff Aug 5, 2002 8:27 AM

Canon ties up with Discovery, to launch contest from August 15

Canon ties up with Discovery, to launch contest from August 15?blur=25

Canon India Pvt Ltd, has tied up with the Discovery Channel to launch a unique Canon Discovery Creativity Contest for students from August 15.

exchange4media Staff Aug 5, 2002 8:26 AM

Media innovation brings audience closer to Close Up

Media innovation brings audience closer to Close Up?blur=25

The recent media innovation by Close Up touches the pulse of its target audience- the young couples. And cinema halls are what bring Close-up and its target audience closer.

exchange4media Staff Aug 5, 2002 8:25 AM

BBC World Service (Tamil) starts series on human rights

BBC World Service (Tamil) starts series on human rights?blur=25

BBC World Service, the international broadcaster and online provider of Tamil service, Thamizhosai (Voice of Tamil) has started a new 20-part series on human rights situation in Tamil Nadu and Sri Lanka on August 3rd.

exchange4media Staff Aug 5, 2002 8:23 AM

Digital radio and TV marching onward, NAB convention discusses future of television

Digital radio and TV marching onward, NAB convention discusses future of television?blur=25

This year’s National Association of Broadcasters (NAB) Convention at Las Vegas kicked off the global exhibit and convention season. Traditionally, NAB is the venue for the roll out of the first broadcast related equipment the new year.

exchange4media Staff Aug 5, 2002 8:22 AM

Action heats up in Tamil Nadu Television market. Will Big Brother continue to dominate?

Action heats up in Tamil Nadu Television market. Will Big Brother continue to dominate??blur=25

Last few months have seen fervent activity in the second largest language television market, estimated around 200 crores. Vijay has launched a new reality show, Kadhai Alla Nijam to capture noon time viewership and has bought telecast rights of the new fil

exchange4media Staff Aug 5, 2002 8:21 AM