Date-wise News

According to an analysis by Nielsen/NetRatings AdRelevance, an Internet audience measurement service, Automotive marketers have become the leading users of rich media advertising technologies on the World Wide Web.

exchange4media Staff Aug 8, 2002 8:14 AM

51% of US adults would prefer not to see ads on September 11, reports an exclusive survey. In the online study carried out by WPP’s Lightspeed Research, a further 34% of the 307 respondents declared it acceptable to run ads on the first anniversary o

exchange4media Staff Aug 8, 2002 8:12 AM

Hindustan Lever Ltd (HLL) is pinning hopes on its star performer—Fair & Lovely—to spur sales in the Rs 1,200-crore skincare category. Having extended the core brand to over four categories, HLL is now all set to stretch the brand to one more c

exchange4media Staff Aug 8, 2002 8:12 AM

Mirc Electronics Ltd and Videocon International are planning to launch a slew of marketing initiatives in order to spur sales growth. In addition, these companies also have plans to introduce new product ranges during the festive season.

exchange4media Staff Aug 8, 2002 8:08 AM

The Broadcasters have planned an emergency meeting, chaired by Doordarshan CEO, KS Sarma, on Friday to take a view on the post-CAS scenario. The 20 representatives of broadcasting houses attending the meeting would include those of Star, Zee, Sony and ESPN

exchange4media Staff Aug 8, 2002 8:07 AM

Prasar Bharati has initiated its pursuit for a long-term airtime sales partner for the telecast of international cricket matches. The period for the partnership is being sought up to September 2004, that is, till the BCCI deal with Prasar Bharati lasts.

exchange4media Staff Aug 8, 2002 8:06 AM