Date-wise News

Advertising is heading to its doom -- again. So declares prolific marketing guru Al Ries, ex-ad executive and coiner of the phrase "positioning." In a forthcoming August book, The Fall of Advertising and Rise of PR, he joins his daughter and consulting par

exchange4media Staff Jul 18, 2002 8:42 AM

WorldSpace, the pioneers in direct-to-reciever broadcasting, is launching 3 new stations this month- Classic Rock, International Retro and Latin American music. Also expected soon, is WorldSpace’s latest multimedia kit for corporates and organization

exchange4media Staff Jul 18, 2002 8:40 AM

This year a long, hot and dry summer, and an erratic monsoon have kept the softdrinks, water, air-conditioner and refrigerator industry’s tills ringing.

exchange4media Staff Jul 18, 2002 8:30 AM

Sony Entertainment Television is acquiring the rights to Creative Eye’s flagship mythological programme ‘Om Namah Shivay’ at an undisclosed price. The deal will also include a new mythological.

exchange4media Staff Jul 18, 2002 8:27 AM

Hindustan Times and Business Standard have entered into a strategic tie-up to jointly promote display, appointments and financial category advertising. This tie-up has been effective from 17th July, and is a major step by HT to try and occupy a space in th

exchange4media Staff Jul 18, 2002 8:24 AM

Alok Mehta editor of Hindi daily Dainik Bhaskar, will be joining the Outlook group from August 1. He has been appointed editor of Groups new Hindi weekly scheduled to be launched in September.

exchange4media Staff Jul 18, 2002 8:23 AM