Date-wise News

When boxers Mike Tyson and Lennox Lewis step into the ring June 8 for the heavyweight championship, HBO, Showtime make peace, it marks the coming together of bitter rivals.

exchange4media Staff Jun 4, 2002 7:47 AM

Industry representatives point out that CAS and DTH can co-exist, if the two don’t compete with each other. UK and other countries in Europe, for instance, have been able to accommodate both cable TV (via the set-top box) and DTH for many years.

exchange4media Staff Jun 4, 2002 7:46 AM

Despite all the dooms day talks, marketers are increasingly realizing the potential it offers as a medium. Supporting that is a growth in the number of media specialist. Initiative Media has gone aggressive on the medium with launch of specialist net divis

exchange4media Staff Jun 4, 2002 7:45 AM

The Rs.8 crore Hyundai Accent account recently moved from Bates to Grey Worldwide. Three agencies, including SSC&B, Bates and Grey Worldwide had pitched for the account.

exchange4media Staff Jun 4, 2002 7:44 AM

Dabur Foods Ltd. has a new strategy up its sleeve; it's trying to target kids with its Real Fruit Juices. "So what's new?" you'll say. It was always being targeted at kids! While the target audience for Real is the same- kids, Dabur seems to have seen an u

exchange4media Staff Jun 4, 2002 7:43 AM

MindShare has bagged the AOR for Ranbaxy. Six agencies including FCB Ulka, Euro RSCG, MediaCom, O&M had pitched for the account about a month back.

exchange4media Staff Jun 4, 2002 7:42 AM