Date-wise News

Procter & Gamble Co. announced a one-year cross-platform media deal with Discovery. The deal covers a variety of integrated marketing efforts, including advertising, "product integration" in Discovery networks' TV programming, promotions on Discovery.com,

exchange4media Staff Jun 24, 2002 8:28 AM

In the backdrop of the Indo-Pak nuclear war threat, media practitioners, policy makers, NGO representatives and academicians from some 20 countries in Asia Pacific are gathering in Perth Australia from June 26- 28 to discuss the role of media in addressing

exchange4media Staff Jun 24, 2002 8:26 AM

According to the Global Entertainment and Media Outlook survey released by PricewaterhouseCoopers, India and China will be among the fastest growing television advertising markets in the Asia-Pacific region in the next four to five years.

exchange4media Staff Jun 24, 2002 8:20 AM

As part of its ongoing efforts to spruce up news on its network, Doordarshan will be unveiling its all-new daily news show 'Rozana' from August 5. It heralds the return of BAG Films earlier afternoon news show 'Rozana' in its new avatar, which was disconti

exchange4media Staff Jun 24, 2002 8:18 AM

Delhi-based WPP-group agency, Equus Red Cell, has diversified into a new area--strategic image management — under a new entity called Counselage.

exchange4media Staff Jun 24, 2002 8:18 AM

After having almost exhausted themselves in the battle for Weekday-Primetime, Sony and Star are aggressively gunning for the weekend viewership. Media watchers would say that this is a logical step to extend viewership. But the broadcasters and advertisers

exchange4media Staff Jun 24, 2002 8:16 AM