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On 7th May, in a momentous decision, Cabinet passed a bill seeking to amend Cable Television Networks (regulation) Act 1995 making it 'obligatory for every cable TV operator to transmit or retransmit programme of any pay channel through an addressable syst
Older consumers may have more disposable income than their children, but marketers remain obsessed with the 18 to 49 demographic and its younger sibling, 18-34. That fixation appears based more on habit and theory -- that younger consumers are more impress
When the World Cup soccer competition kicks off at the end of May, nerves among spectators may be jangling more than you'd expect.
Television Eighteen India Ltd (TV18) has ended the year 2001-2002 with a 9.7 per cent increase in its net profit at Rs 3.49 crore as compared to Rs 3.18 crore in the previous year.
India has bagged a contract to offer its All India Radio (AIR) FM services to Mauritius. This is for the first time that India has struck a deal of this nature with another country. A memorandum of understanding (MoU) will be signed soon.
Coca-Cola India is launching the TV Commercial (TVC) featuring cricket legend, Sunil Gavaskar (Sunny), and Virender Sehwag. The 40-second TVC will be aired on today across all TV channels.
Contract Delhi has recently bagged General Electric's Corporate advertising account. The size of the account is estimated to be close to Rs. 4 crores.
Close on the heels of winning prestigious Reckitt Benkieser's '60% of Indian business, HTA Delhi has won the advertising business of Havells, Havells Crabtree and Crabtree Frattini group of companies.
AOL Time Warner reported a $54.2 billion first-quarter loss, the biggest quarterly corporate loss in history. Advertising and commerce revenue dropped 13% to $1.8 billion for the quarter, led by dismal performance within the AOL unit, where advertising an
Gillette India has announced two mega promotions -- Duracell Cup of Joy and "Win Rs 5 crore" -- as part of its strategy to leverage the forthcoming soccer World Cup. One winner from each campaign will be chosen through a lucky draw.
The SABeTV share price has been on an upward trend of late. The stock closed at Rs 166.50, up 1.65 per cent from its previous close on the BSE.
AOL Music added another element to the mix via the "Pepsi Backstage Sweepstakes" promoting Ms. Spears' Pepsi-sponsored summer concert tour. The sweeps, which goes live today at AOL Keyword: Pepsi Backstage, offers fans the chance to win concert tickets and
PepsiCo has replaced Coca-Cola as the official soft drink sponsor of the National Football League. The deal is worth $200 million.
James Murdoch, Star group chairman and chief executive officer has blamed the domestic cable operators for putting the broadcasting business at risk by pocketing a whopping Rs 2,000 crore through under-declaration of paid subscribers.
The two-day Frames 2002 global convention on Business of Entertainment organised by the Federation of Chambers of Commerce and Industry (Ficci) was inaugurated yesterday at Mumbai. Over 1000 delegates from India and abroad will be attending the convention
Unilever is setting out its first global guidelines on sponsorship best practice in an effort to achieve "the same level of consumer insight, creativity and strategic rigor" currently applied to the development of ads.
Tricon Global Restaurants' Pizza Hut awarded its account for a second agency assignment to Wieden & Kennedy, Portland, Ore. The assignment is for Pizza Hut's "Insider" specialty pizza.
A side effect of last week’s Publicis Groupe-Bcom3 agreement to merge – little remarked upon until today – will be the unification of two of the globe’s most buoyant and hungry media planning and buying networks.
The media and the entertainment sector is abuzz with activity. On March 14, honchos of the broadcasting world, including News Corporation chairman Rupert Murdoch and AOL Time Warner CEO Gerald Levin will be meeting the information and broadcasting ministe
NBC shows no sign of backing down on hard-liquor advertising, despite criticism, as the network could add a second distilled-spirits advertiser to its roster.
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