Date-wise News

Unilever Bestfoods has awarded its $25 million Lipton side dishes and soups business to Omnicom Group's DDB Worldwide, New York. The account, formerly with Bartle Bogle Hegarty, New York, was shifted as a result of the Unilever food division's decision to

exchange4media Staff Jul 15, 2002 8:03 AM

The Sony Group is likely to convert SET Singapore into a subsidiary of SET India in a bid to consolidate operations before going in for an initial public offer by its Indian unit. Sony has decided to restructure the holdings of the two companies to enhance

exchange4media Staff Jul 15, 2002 8:02 AM

The AOR for Dr. Morepen has moved to StarCom, after a pitch, which saw Zenith Media defending the account, and Maximize, Loadstar and Starcom fighting for it. StarCom will now handle the Rs.16 crore media for all the brands of Dr. Morepen.

exchange4media Staff Jul 15, 2002 8:01 AM

Is it possible to build a brand on the net? We don't know. Not as yet. Till now, there have not been very many spenders on the net. There have not been many media planners betting their client's money on the Internet, and those who do, don't really bet on

exchange4media Staff Jul 15, 2002 8:00 AM

Radio City 91 FM celebrated its anniversary in Bangalore in the first week of July. To mark the occasion, Radio City organized a competition for the advertising agencies in the city. The competition was aptly named 'Public Service Address'.

exchange4media Staff Jul 15, 2002 7:59 AM

Big cricket events like ICC Knock Out and World Cup present big opportunity. But opportunities come with riders attached. With a number of brands spending mega bucks on cricket, do viewers recall the commercials? Are associations with various cricket prope

exchange4media Staff Jul 15, 2002 7:58 AM