Date-wise News

To sort out which global brands are holding their ground and which are crumbling, Interbrand and BusinessWeek created a ranking of the top 100 by dollar value. The list by Interbrand, is based on the idea that strong brands have the power to lift sales and

exchange4media Staff Jul 29, 2002 8:11 AM

Rediff.com India Ltd. released its results for the First Quarter that ended June 30th 2002. While rediff.com’s quarterly revenue grew by about 14%, from Rs.27 crores to Rs.31 crores. Advertising on rediff.com grew by about 44%, from Rs.6.3 crores to

exchange4media Staff Jul 29, 2002 8:10 AM

The broadcasters, advertising agencies and the advertisers have been deliberating over the issue of who is going to take the brunt of the 5 per cent service tax levied by the Finance Ministry. To discuss this ISA and Advertising Agencies Association of Ind

exchange4media Staff Jul 29, 2002 8:09 AM

Nestle Maggi is an attractive account for any agency. And HTA is no exception. However, HTA has to let the account go. At least that's what the industry grapevine has to say. And that's also exactly what's been in the news. But what hasn't been in the news

exchange4media Staff Jul 29, 2002 8:08 AM

The recent Cricket final at Lords was indeed historic, not just for a few young turks who powered the Indian win, but also for the broadcaster ESPN-SS and its advertisers. The average 8-hour TVRs for the Final, amongst male watcher, delivered a whopping 13

exchange4media Staff Jul 29, 2002 8:07 AM