Date-wise News

According to the Agency for Rural Research (ARR), UK, for brand communication in the rural belts, corporates will have to now explore prominent personalities from the native folk theatres for celebrity endorsements.

exchange4media Staff Jun 18, 2002 7:55 AM

The latest Surf ads have come a long way since the good old 'Lalita ji' days. The latest Surf commercials- both TVCs and print campaigns, are all about 'KidStains'. Quite intriguing!

exchange4media Staff Jun 18, 2002 7:55 AM

Armed with a Rs 100 crore kitty, Prasar Bharati has decided to give a facelift to the national broadcaster Doordarshan.

exchange4media Staff Jun 18, 2002 7:54 AM

The National Readership Study (NRS) 2002 was released yesterday (June 17, 2002) by the National Readership Studies Council (NRSC) in Mumbai. The report has some good news for Print, as the readership of print media has grown by 10 per cent in the last two

exchange4media Staff Jun 18, 2002 7:53 AM

With Zee News, not doing so well in the television ratings game, Lakshmi Goel, the younger brother of the Zee group chairman has been brought in to take charge of the channel.

exchange4media Staff Jun 18, 2002 7:52 AM

TWI India, the television arm of sports and lifestyle marketing company IMG, is planning to make India the production base for its operations in the rest of Asia.

exchange4media Staff Jun 18, 2002 7:51 AM

Zee Telefilms has appointed Apurva Purohit as the new president of Zee TV. Purohit, who was earlier the director of Lodestar Media, will take over her new job role from around mid-July, and will take charge of the overall administration, and programming co

exchange4media Staff Jun 18, 2002 7:50 AM