Date-wise News

Harley-Davidson revs up for its 100th anniversary. The agency Carmichael Lynch, created separate executions for the motorcycle brand and various accessories that will break in enthusiast books in the coming weeks. The ads for the Harleys carry the theme "T

exchange4media Staff Jul 20, 2002 8:35 AM

Philip Morris Cos. will invest $350 million to promote and market its premium cigarette brands at retail. It plans to increase promotional spending on its four focus brands, Marlboro, Parliament,

exchange4media Staff Jul 20, 2002 8:34 AM

Dishnet-DSL launched "helloworld", its Internet telephony card. The VoIP card will be available from Rs 100 onwards and goes up to Rs 10,000. The higher end product is targeted towards bulk and corporate users.

exchange4media Staff Jul 20, 2002 8:33 AM

Bata India Ltd launched three new topline products of the company — `Wind' and `Flexible' shoes for men and `Comfort' footwear for women. . The company plans to introduce a range of new footwear, for men, women and children in different price ranges, in p

exchange4media Staff Jul 20, 2002 8:31 AM

Hindustan Lever Ltd (HLL) has planned a rural marketing programme that would result in a double-digit growth in the consumption of the company’s products in the rural market. HLL will adopt a three-pronged marketing strategy — new price points, sizes and a

exchange4media Staff Jul 20, 2002 8:30 AM

Prasar Bharti will be telecasting Common Wealth Games 2002 on DD Sports, DD National, DD Metro and regional kendras between July 26 and August 5.

exchange4media Staff Jul 20, 2002 8:29 AM

Embarking on a series of initiatives, the financial performance of Zee Telefilms Ltd. has registered a growth of 27% in its operating profits and a 31% growth in PAT. During the first quarter ending June 30 2002, Zee achieved consolidated revenues of Rs.24

exchange4media Staff Jul 20, 2002 8:28 AM