Date-wise News

New research into the controversial phenomenon of personal video recorders finds users skip commercials 72.3% of the time -- a much higher rate than those watching live TV or those using videotape recorders -- but they are least likely to pass over a beer

exchange4media Staff Jul 5, 2002 7:45 AM

Tara Marathi, the Marathi language channel promoted by Rathikant Basu’s Broadcast Worldwide (BW), is planning to take on the dominance of soap operas in the prime-time band with distance education programmes.

exchange4media Staff Jul 5, 2002 7:44 AM

The Confederation of Indian Industry (CII) envisages a revolution in the multimedia sector in India with film, TV, cable and other entertainment segments raising a combined revenue of Rs 13,000 crore in 2001 up from Rs 10,000 crore in 2000.

exchange4media Staff Jul 5, 2002 7:43 AM

FCB-Ulka is all set to launch a new media tool called Brand Insights which is likely to take on Young & Rubicam’s Y&R) proprietory tool, Brand Asset Valuator (BAV).

exchange4media Staff Jul 5, 2002 7:42 AM

Tata Infomedia, India’s largest commercial printing company, is planning to register its magazine titles with the Registrar of Newspapers which were earlier turned down on grounds that it held foreign institutional investors (FIIs) as shareholders.

exchange4media Staff Jul 5, 2002 7:41 AM

The Times of India has yet again sent out an invitation to the Delhi-ites. The offer is to buy the TOI @ Rs.1.50 on six weekdays (Monday to Saturday). Sunday remains unchanged at Rs. 2.90. What is new about that, you may ask.

exchange4media Staff Jul 5, 2002 7:40 AM

"We always approach a problem as a business problem and try to chalk out the business strategy that should be adopted, the way it could be translated into marketing objectives, and then decide the media objectives."

exchange4media Staff Jul 5, 2002 12:00 AM