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I think it’s a part of any business to face changes in the shortest time and thereby, avoid crisis. Public Relations, if handled properly, can address any problem. I strongly believe, an image, built over a period of time based on goodwill and efficient services, does always come effective, irrespective of the kind of crisis.
PR holds tremendous potential to build the most effective corporate and brand image. And, successful image building process keeps away the worries of crisis, believes N K Satish, GM, Corporate Affairs, Spice Communications Ltd, Karnataka.
Co-ordination of effort in communication, as with everything else in a company, should not be just an ‘opportunity’ or a ‘crisis-related’ necessity, but a basic operational policy – short term or long term.
The Ninth Public Relations Workshop discusses the increasing significance of effective communication in corporate brand building from the viewpoint of India Inc.
US-based TRACE International (Transparent Agents and Contracting Entities), a non-profit organisation committed to transparent and ethical business practices, appointed Creative Crest to publicise and promote its activities in India.
Delhi-based public relations company, Vaishnavi Corporate Communications, has signed a memorandum of understanding with Japanese advertising giant Dentsu to launch an advertising agency in India. To be called Vaishnavi-Dentsu, the Indian company is likely to have a majority stake in the joint venture.
The unputdownable importance of PR is being felt everyday as businesses expand horizon. Yet, there's a long way to go before it gains a stronger foothold. "Clients still look at PR as a low-cost brand-building component," says Swati Prakash, Chief Executive, CeePee Communications.
Every organisation, at some time or the other, faces a crisis. And the answer doesn't lie in calling on the PR guy. How well one is prepared to deal with it, especially in the critical early phases, determines the impact of the crisis.
PR plays an enormous role in politics. With the right positioning at the right time, even before the election dates were announced, BJP had a head start with the ‘India Shining’ Campaign. In fact, I was just watching a television spoof on the “feel good” factor – it has become an ordinary phrase today.
PR is all about perfecting one’s image and, there are no shortcuts to achieve it; it’s a continuous process. Find out how PR is emerging as a quick-fix tool to fight odd times with Shyam Grover, Business Head, Positive Communications.
I aim to be a complete communication consultant. I tell my clients that ZZEBRA can do much more than media relations.
Creative Crest is administering PR activities for Linux Asia 2004, a three-day exposition providing direct experience of Linux/OSS to any decision-maker (government, education or corporate). Participants include industry and technology gurus from international/national IT giants.
PR can be a wonderful complement to the marketing activities any brand manager has to undertake. In fact, some of the most successful brands were built by them using the tool of public relations rather than advertising such as The Body Shop, globally and Barista in India.
CMCG India, a public relations firm, has bagged the much sought-after GM Motors India account. The account is a comeback for CMCG, having handled it from 1996 to 1999. The new contract, effective from February 1, 2004, is on a one-year retainer basis.
“PR can be a wonderful complement to the marketing activities any brand manager has to undertake. In fact, some of the most successful brands were built by them using the tool of public relations rather than advertising such as The Body Shop, globally and Barista in India.” Manoj Chandra, Head – Corporate Communications, RPG Enterprises
I think PR summits/conferences are still at a nascent stage in India and we have a long way to go before these summits become a ‘must attend’ for PR professionals.
After cosmopolitan cities, big-time public relations agencies are now eyeing emerging markets such as Ahmedabad, Pune and Chandigarh. With Gujarat receiving investment proposals worth crores of rupees and many global players planning to set up units in the state, Ahmedabad is fast emerging as a preferred destination for the PR majors.
PR biggie, Porter Novelli, has entered a dual alliance with Bangalore-based The PRactice and Delhi-based PR Pundit. The two Indian firms have a long-standing alliance in themselves.
At IDEA, we use PR to announce new initiatives, advertising to personify the brand, and ground activities to create experiential points.
PR is a people intensive business, and skilled personnel are key to this profession. I do not think we are putting in that much effort to train and groom youngsters mainly because of our inherent insecuritie
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