Date-wise News

Yahoo! reported strong first-quarter 2004 results -- the company's best quarter ever -- underlining, perhaps, marketers' increasing comfort with the Internet as an advertising-supported marketplace. Web giant reported net income of $101 million compared with $47 million for the same period last year. Revenues jumped 168% to $758 million from $283 million for the previous period.

exchange4media Staff Apr 13, 2004 7:54 AM

Commercial messages have seeped into the plots of movies, the very fabric of TV shows and video games, and even into the plots of novels. But that may have been just the beachhead. Now a growing number of marketers want to persuade the nation's print magazines to open the text of their editorial pages to product placements.

exchange4media Staff Apr 13, 2004 7:53 AM

The country's largest two-wheeler manufacturer, Hero Honda Motors has announced a 25 per cent increase in net profits at Rs 728.3 crore in 2003-04 from Rs 581 crore in the previous fiscal, and also a massive 1000 per cent total dividend for the year. The company's net sales surged by 14.3 per cent to Rs 5,832 crore during the fiscal as against Rs 5,101 crore in the previous year.

exchange4media Staff Apr 13, 2004 7:51 AM

Indian FMCG companies have been gradually losing market share to multinational corporations (MNCs) in a number of product categories. In the past five years, MNCs have managed to take a lead over local competition in the consumer durables category, while in most other categories the market is divided almost equally between the two.

exchange4media Staff Apr 13, 2004 7:51 AM

Madura Garments, part of the Aditya-Birla group, expects to maintain the growth momentum during the current fiscal. It aims to extend its brands to wardrobe brands and then to lifestyle brands. According to sources, the company plans to invest 8-9 per cent of its turnover on brand building.

exchange4media Staff Apr 13, 2004 7:50 AM

Attorney general Soli J Sorabjee on Monday submitted before a Supreme Court bench that a mechanism to monitor the contents of political advertisements was needed to check the telecast of offensive and slanderous advertisements. Such a mechanism would restrict the television channels from telecasting such commercials, he said. The final hearing on this by the Supreme Court will be held today.

exchange4media Staff Apr 13, 2004 7:49 AM

The ban on cigarette advertising from May 1 has prompted market leaders ITC and Godfrey Phillips India (GPI) to launch new brands in April itself. Though the companies insist that they had always planned the launches in April, it is likely that they want to get the last bit of advertising mileage for the new brands before the ban becomes effective.

exchange4media Staff Apr 13, 2004 7:48 AM

Animation is a huge story waiting to happen on the Indian entertainment landscape. But, the emerging players in the industry need to understand the value chain in the industry end-to-end. Biren Ghose, Founder & CEO, Animation Bridge, provides the recipe for success in the latest Content is King.

exchange4media Staff Apr 13, 2004 7:48 AM

Dwelling deeper into the discussion, “Business on the Internet”, the second leg of the exchange4media i zone Roundtable was held in Bangalore. The panel took the topic a step further by assessing advertising as a key driver for business on the Internet.

exchange4media Staff Apr 13, 2004 7:47 AM

In-serial product placement is gaining ground with TV channels integrating brands within the storyline of soaps and serials. With television fragmentation being on the rise, the trend is likely to work as a quick-fix solution to most brand woes.

exchange4media Staff Apr 13, 2004 7:40 AM

I think it’s a part of any business to face changes in the shortest time and thereby, avoid crisis. Public Relations, if handled properly, can address any problem. I strongly believe, an image, built over a period of time based on goodwill and efficient services, does always come effective, irrespective of the kind of crisis.

exchange4media Staff Apr 13, 2004 12:00 AM

"For now I can say that we would want to take our customer base from 5 million to 25 million by year 2005. Five million to 25 million would indeed be our slogan.”

exchange4media Staff Apr 13, 2004 12:00 AM