Date-wise News

An acute financial crisis has forced the Surat-based company Kunvar Ajay Group to withdraw its salt brand Dandi and Friendly Wash detergent from the market. The Kunvar Ajay Group started its business making mass-market sarees under its own brand nearly 20 years ago. It had been in the FMCG business for the past two years with its Dandi salt and Friendly Wash detergent.

exchange4media Staff Mar 9, 2004 6:46 AM

Private FM radio companies have sought an extension of the April 29 deadline for paying their annual licence fees, till a decision on the recommendations of the Amit Mitra committee is taken. The committee has suggested a switchover from the present licence fee regime to a revenue sharing method. It has recommended a share of 4 per cent of the gross revenue in the revenue sharing regime.

exchange4media Staff Mar 9, 2004 6:43 AM

There’s a storm brewing in the Indian tea cup. In a bid to take on videshi as well as swadeshi rivals, Tata Tea Ltd is drawing up a new game plan which includes, relaunches, packaging initiatives and new mass media campaigns. Meanwhile, MJS Group, makers of Dilma Tea which has a distribution tie-up with Dabur Foods is looking for marketing tie-ups with Indian hotels to promote its preimum tea brands in India.

exchange4media Staff Mar 9, 2004 6:43 AM

Competition seems to be hotting up in the radio marketing segment, in 2004. This will mainly be on the back of two factors: One, companies planning to strongly focus at the rural market in order to promote their radios. And, secondly, through the frequency modular (FM) boom. As part of the strategy, industry experts too feel that since radios are considered to be the rural market’s window to the world, its the peak time for companies to implement new strategies.

exchange4media Staff Mar 9, 2004 6:42 AM

The Sri Lankan brand of Dilmah Tea is looking for a new advertising agency in India. Having appointed St Luke's advertising in the past, the estimated Rs 4-crore account is now being reviewed by the company, which has been distributing its brand through Dabur Foods.

exchange4media Staff Mar 9, 2004 6:41 AM

Market research firm ACNielsen ORG-MARG has been forced to revamp its panels to increase the depth of its coverage. This follows certain key fast-moving consumer goods (FMCG) companies articulating that the existing data is not satisfactory.

exchange4media Staff Mar 9, 2004 6:40 AM

Meenakshi Madhvani, Spatial Access: “The glass ceiling does exist in most organizations but it’s up to the women to stand up for their rights and make use of the right opportunities”

exchange4media Staff Mar 9, 2004 6:40 AM

Crest Communications has appointed A K Madhavan as Chief Executive Officer (CEO) for its Indian operations. The decision was taken by the Board of Directors at the Extraordinary General Meeting (EGM) held on March 5. The Bombay Stock Exchange was informed that Madhavan would take charge from April 1, 2004. Prior to this appointment, Madhavan was the International Business Head for Crest Communications India.

exchange4media Staff Mar 9, 2004 6:39 AM

Why doesn’t hockey sell the way cricket does? “Media has been roped in to create hype and the game has resolutely popularised among masses,” observed Indian Hockey Federation president K.P.S. Gill. ESPN STAR Sports and Leisure Sports Management are working with IHF to ‘sell’ hockey to the masses.

exchange4media Staff Mar 9, 2004 6:38 AM

While Kannada dailies are using every trick in the book to enhance product value, the same cannot be said about the magazines. Despite reader interests changing drastically, most magazines have held on to the same content for the past decade, leading to a steady slump in circulation. With both readers and advertisers shifting favour to other mediums, the future of magazines looks gloomy.

exchange4media Staff Mar 9, 2004 6:37 AM

Grey Worldwide, Mumbai has bagged the Emirates’ advertising business for South Asia. The pitch, started almost a year ago, saw eight agencies being short-listed. After a series of presentations, Lowe, Ogilvy, Everest (Y&R), and Grey made it to the final list. A final decision was arrived at after individual countries (Sri Lanka, Bangladesh, Pakistan and India) presented yet another round of strategy and creatives. The final pitch took place last week between Everest and Grey and the decision to award the business to Grey was taken two days ago.

exchange4media Staff Mar 9, 2004 6:36 AM

After a two-way media pitch, held a few weeks back between Group M and McCann, the former has bagged the Rs. 13-crore Boots Piramal Healthcare account. Till date, the account was under McCann's purview.

exchange4media Staff Mar 9, 2004 6:36 AM

I aim to be a complete communication consultant. I tell my clients that ZZEBRA can do much more than media relations.

exchange4media Staff Mar 9, 2004 12:00 AM