PR Watch News
PR has to make sure that the company’s voice is heard. Management has to take PR into confidence. They should share relevant information. We are not entertainers; PR is a serious business.
The Chennai PR Club promises to be a forum for bringing together professionals from the PR and media industry, students and teachers from the communications sphere and all those associated with the industry. The club aims to emerge as a voice of the industry.
Richa Sharma, General Manager, Corporate Communications, ITC-Welcomgroup, strongly feels that while it is the function of PR to make the company’s voice heard, at the same time management has to take PR into confidence and share relevant information with the communication executives.
In today’s environment where you need to deliver at every step you have to be skilled and equipped with a reasonable amount of knowledge about the company and the business. At the end of the day, it is the grit and mettle that speaks about you, not your looks.
I fear that PR, which is an indispensable component of communication, is being treated with a very shallow perspective. At this rate, in a few years down the line, the PR industry will lose its credibility.
Both PR and corporate communications aim at most efficiently conveying the brand message. Corporates often use the PR wing as the platform for resolving crisis situations. Despite being an indispensable part of communication, PR is treated with a shallow perspective, feels Surabhi Saxena, Marketing Coordinator, Reebok India.
The forthcoming IPO of TCS is billed as the largest ever offering from the private sector in India. In keeping with sheer size of the IPO, TCS has decided to involve two PR agencies for the job: Adfactors PR and Vaishanvi Corporate Communications.
India PR Summit 2004 stressed on issues, which have hitherto been swept under the carpet, such as the presence of ethics within the PR sphere, art of spinning the media wheel, measurability, application of global PR standards in India and more.
The eternal craving for celeb’s look finds solution in cosmetic surgery. As the new trend gains popularity every passing day, it throws up an all-new high potential business opportunity for advertising and PR agencies. We looked into the new biz space for reality.
Gautam Mukerji, CEO, eLexicon Public Relations, has scripted a novel on karma, reincarnation, and middle class aspiration titled ‘Jigsaw’ or The Upstairs Club which will hit the stands by mid-June. The book is published by Amala.
Corporate communications in the hospitality sector calls for an integrated understanding of business, brand positioning and relationship management. Vinny Narang, Corporate Communications, Hyatt Regency Delhi, talks about the role in PR Watch.
‘I have always believed that public relations require strategic thinkers and competent business minds. By strategic I mean that part of PR where practitioners are, if not more, equally involved with formulation of communication messages and strategies.’
Image management has a strategic role in corporate affairs today. In sync with this, independent PR firms see huge business prospects in the corporate world. Anthony Good provides an interesting perspective on PR needs in our latest PR Watch.
I am sorry to say that Public Relations is simply understood as a mere media-related activity, the handing over of press releases and organising press conferences.
Pharma retail major The Medicine Shoppe has appointed Prana Public Relations as its PR agency. Prana will be responsible for building The Medicine Shoppe brand nationally.
PR in India is emerging as an industry run by knowledge-intensive fraternity, and an image builder that bridges the brand maker and the user more effectively, says Sangeeta Robinson, Divisional Manager – Corp Comm, LML Limited.
Bank of Rajasthan has appointed Prana Public Relations to handle its corporate communication responsibilities. The bank has chosen Prana over Percept Profile.
PR involves much more than just reputation management. It involves constantly strengthening our hold on the world's most expensive real estate: the mindshare. From strategising to communicating the right message across internal and external audience is an important function of corporate communications.
Fleet management solution provider LeasePlan India has entrusted Creative Crest to carry out the group’s public relation activities. The agency will focus on creating an enhanced brand image and strengthen the group’s leadership position.
With brand building activities coming of age, PR is fast growing as an essential tool to ensure stronger hold on mindshare. It's no more confined within reputation management and media relations, and stands indispensable for building an effective brand image.
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