Date-wise News

With summer setting in, a marketing war is brewing in the soft drinks segment in India. For starters, Coca-Cola India is extending its fruit juice drink ‘Maaza’ in tetrapaks this summer to take on Parle Agro, which leads the pack in this segment. Meanwhile, Rasna Ltd is gearing up to counter Coke’s Sunfil (soft drink concentrate) new strategy. This summer, Rasna has in fact hiked its adspend by 25 per cent to promote its products in the Indian marketplace.

exchange4media Staff Mar 29, 2004 6:05 AM

Advertising on the internet, which lost its charm with the dotcom bust, seems to be resurfacing, as portals and advertisers explore the medium once again. It is an industry where figures are hard to come by but experts put the Indian online advertising market in 2003 at Rs 40 crore.

exchange4media Staff Mar 29, 2004 6:04 AM

The India-Pakistan cricket series is turning out to be a bigger draw than the last World Cup for colour television manufacturers. Nearly a million colour televisions are expected to be sold in the current month. This is almost 20 per cent more than the 830,000 colour televisions sold during the cricket World Cup in March last year. Sales during January and February this year hovered around the 700,000 mark.

exchange4media Staff Mar 29, 2004 6:03 AM

Market research firm IMRB has decided to focus on the consulting delivery business in fiscal ’04-05. The thrust areas include branding consultancy under a new division ‘Henley’ and stakeholder relationship management under its established specialist unit CSMM, which will increasingly focus on telecom services and BPO operations.

exchange4media Staff Mar 29, 2004 6:02 AM

Airtel mobile service has launched a value-for-money, prepaid start up pack, priced at Rs. 99 with a view to appeal to the masses and expand the mobile telephony market in Chennai.

exchange4media Staff Mar 29, 2004 6:01 AM

Madura Garments is planning to bring its big four power brands under lifestyle category, works out re-launching strategy for Byford brand. Group focussing on reinforcing its retail businesses.

exchange4media Staff Mar 29, 2004 6:00 AM

Direct to home (DTH) users of Zee Group’s Dish TV have access to porn on tap. A diskette-like conditional access module (CAM) costing Rs 3,000 in the grey market is finding its way into 1,50,000-odd bedrooms spread from rural Punjab to Central police outposts in Himachal Pradesh. Some prefer to rent the CAM at Rs 50-100 a night.

exchange4media Staff Mar 29, 2004 6:00 AM

How do we define creativity? How does it address to the needs? It's all about an idea, the time to firm it up and the communication with the client, says R Balakrishnan, National Creative Director, Lowe, as he shares his views on Indian advertising vis-à-vis Western.

exchange4media Staff Mar 29, 2004 5:58 AM

In an effort to get closer to the masses and enhance brand recall, Vijay TV has launched a slew of new programmes with more emphasis on reality and information genres.

exchange4media Staff Mar 29, 2004 5:58 AM

Over the past few weeks, we have been analyzing the Automotive Sector. We have brought to you the top advertisers and brands in the Cars/Jeeps and Two Wheelers, the two biggest categories in this sector. But, how good is a Car or a Motorcycle without its Tyres? It's time to look at advertising in the Tyres category.

exchange4media Staff Mar 29, 2004 5:57 AM

The Indian Readership Survey data, by and large, denotes a growth in business publications, coming in, by and large, from business dailies.

exchange4media Staff Mar 29, 2004 5:56 AM

Following a two-stage evaluation process across 30 parameters, JWT won the business for Polaris Group's Empower account. JWT has partnered with Empower Works since it’s inception and participates in all it’s branding, advertising, and direct marketing programs.

exchange4media Staff Mar 29, 2004 5:55 AM

Co-ordination of effort in communication, as with everything else in a company, should not be just an ‘opportunity’ or a ‘crisis-related’ necessity, but a basic operational policy – short term or long term.

exchange4media Staff Mar 29, 2004 12:00 AM