Date-wise News
Cable operators’ national-level association NCTA declines to meet TEN Sports demand for increased charges, alleges government of indulging pay broadcasters, demands telecast right for Doordarshan.
exchange4media Staff Mar 10, 2004 12:12 PM
V Shantakumar, Director, Saatchi & Saatchi, says, “He has been a big value-addition to the organization and we are sorry to see him leave.”
exchange4media Staff Mar 10, 2004 11:42 AM
NCTA alleges BJP-led government of not taking care of cable operators interest, asks relevance of Indian cricket team visiting Pakistan when most people won’t get to see the match. Association to launch anti-BJP campaign.
exchange4media Staff Mar 10, 2004 9:17 AM
The unabated hammering of the fast-moving consumer goods (FMCG) majors is raising doubts whether the rural India is actually shining. Touted as defensive sector, FMCG stocks have plummeted upto 52 per cent, making marketmen wonder what’s happening to the rural demand.
exchange4media Staff Mar 10, 2004 6:35 AM
Brand Finance Plc, a top independent brand valuation consultancy, has opened its client account in India and has pitched for another large business in the country. Brand Finance India, a recent entrant into the country, is based in Bangalore and is headed by Mr Unni Krishnan.
exchange4media Staff Mar 10, 2004 6:32 AM
Marketing gurus may have termed e-commerce "just another bubble that will burst without a whimper," but for Korean consumer electronics and durables major LG Electronics India (Pvt) Ltd (LGEIL), it seems to spell success. According to the company, its site lgezbuy.com that sells products online has succeeded in widening the consumer base and enthused growth in the business. LG, in fact, has chalked out ambitious growth plans for the e-venture.
exchange4media Staff Mar 10, 2004 6:31 AM
The next time you walk into a Bata store don’t be surprised if the sales person who helps you try out shoes is a woman—a far cry from the ‘middle aged’ salesmen one has come to associate with Bata. This is part of the effort to reinvent itself as a modern, youthful brand that is currently on at Bata.
exchange4media Staff Mar 10, 2004 6:30 AM
PR is all about perfecting one’s image and, there are no shortcuts to achieve it; it’s a continuous process. Find out how PR is emerging as a quick-fix tool to fight odd times with Shyam Grover, Business Head, Positive Communications.
exchange4media Staff Mar 10, 2004 6:29 AM
The broadcast regulator, the Telecom Regulatory Authority of India (TRAI), today said that the committee set up to look into the implementation of the conditional access system (CAS) will look into the issue of fixing rates of pay channels, the revenue share arrangement between the broadcasters, multi-system operators (MSOs) and cable operators.
exchange4media Staff Mar 10, 2004 6:28 AM
Increasing dominance of English media, foreign investment – nothing lasts if content doesn’t address to local values. Extensive local coverage is the key to success, says Sudhir Agarwal, MD, Dainik Bhaskar Group.
exchange4media Staff Mar 10, 2004 6:27 AM
Need to reach out to Indians residing in the US of A? Cutting Edge Media is acting as the bridge between Indian advertisers and the high net worth individuals of Indian and South Asian origin, who form a substantial part of the well-to-do population in the United States.
exchange4media Staff Mar 10, 2004 6:26 AM
CNBC-TV18 has announced a number of programming initiatives across its viewing bands through the day. The focus is not only on launching new programmes but also on revamping the existing ones. Special focus, of course, is on evening programmes.
exchange4media Staff Mar 10, 2004 5:55 AM
New Year began with the awards bang on Indian television. In close following, one after the other, five different awards graced the tube until February end. With the promotions and packaging around the awards, the efforts that channels have invested in these events are obvious. The question however is, ‘Is it all worth it?’
exchange4media Staff Mar 10, 2004 5:53 AM
As the countdown for the 14th General Elections begins and the country readies itself for the polls, radio stations are staking their claim in the election drama. The law of the land states that private FM operators should maintain a safe distance from news related agenda and events which are political in nature. And stations are trying their best to work their way around the disability.
exchange4media Staff Mar 10, 2004 5:52 AM
Mid Day’s decision to reduce three daily editions to two necessarily means an experiment. The publication has positioned itself as an alternate to morning news papers. As the decision defies the very name Mid Day, a moot question that rises here is, ‘Can Mid Day shake the morning reading habits and create a dent in the readership pattern?’ We did some talking to find out.
exchange4media Staff Mar 10, 2004 5:51 AM
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