Date-wise News
As LG Care is getting ready for its big national rollout, Nand Kumar has been appointed on board as the Chief Operating Officer. Confirming the news to exchange4media, Vijay Singh, MD, LG Care, says, “ Yes, Nand Kumar, ex – President, Marketing & Sales, Cavinkare has joined us.”
exchange4media Staff Feb 4, 2004 11:06 AM
Taking on Britannia's brand of Good Day cookies, Parle Products has introduced two new variants under its chocolate chip cookie brand — Hide & Seek. Sporting flavours such as butter and cashew badam, Hide & Seek is pitting its offerings against Britannia's existing Good Day cookies. Hide & Seek presently exists as a single chocolate chip cookie brand at the premium end of the biscuit market.
exchange4media Staff Feb 4, 2004 7:09 AM
While everything augurs well for the telecom industry, not all of it augurs well for everyone in it. Research firm Gartner's prediction for the year has said only four players will survive and thrive through the year. And their four chosen ones are the Bhartis, Reliance, Tatas and BSNL; quite shockingly, the Hutch group is not included.
exchange4media Staff Feb 4, 2004 7:08 AM
There’s good and bad news for the consumer durables industry. The consumer electronics segment has nothing much to smile about. But the Budget has brought some cheer to air conditioner manufacturers as excise duty has been cut to 24 per cent from 32 per cent.
exchange4media Staff Feb 4, 2004 7:08 AM
If you want your ads to make an impact on the local audience, merely dubbing them won't help. It is equally important to have an understanding of the kind of words and symbols that would actually appeal to them. This seems to be the thinking behind advertising major Ogilvy & Mather's (O&M) newest initiative of setting up research centres for communicating in regional languages and local idiom.
exchange4media Staff Feb 4, 2004 7:07 AM
The Telecom Regulatory Authority of India (TRAI) has asked the broadcasting and cable service providers to register the interconnect agreement with the regulator. In a statement, the watchdog said that all the broadcasters, including their authorised distribution agencies, and multi service operators (MSOs) are bound to register with TRAI any interconnect agreements to which they are parties within 30 days of signing the agreements or within 30 days of the coming into affect of these regulations.
exchange4media Staff Feb 4, 2004 7:06 AM
Lee, the premium denim brand from Arvind Fashions, has expanded its accessories portfolio by introducing a watch series. Coming with an affordable price tag, the collection is expected to not only extend the fashion brand’s product range but also promote impulse buying.
exchange4media Staff Feb 4, 2004 7:06 AM
Zee Cinema is airing a month-long festival of romantic movies in the spirit of Valentine’s Day. The festival titled ‘Dil Deke Dekho’ features love stories from Indian cinema such as <I>Maine Pyar Kiya, Hum Aapke Hain Kaun, Qayamat Se Qayamat Tak, Mujhse Dosti Karoge, Mere Yaar Ki Shaadi Hain and Rehna Hain Tere Dil Mein</I>. Viewers will be able to access these titles every single night in February at 9 p.m.
exchange4media Staff Feb 4, 2004 7:05 AM
<I>Anandhavikatan</I> revamped its content based on a reader survey. The results indicate that it was a prudent move. The magazine claims to have recorded a 30% increase in sales from July 2003 and has seen a consistent growth.
exchange4media Staff Feb 4, 2004 7:04 AM
The India Zimbabwe match yesterday – a Perth match again – saw India winning by four wickets. Though there was not much interest left in this match. Most of the excitement, however, would be reserved for the Best of Three Finals on February 6, 8 and 10. As per industry sources, there is a lot of interest in these matches and the asking rate for the new advertisers would be Rs 10 lakh plus per 30 seconds – demand here is expected to be much higher than supply.
exchange4media Staff Feb 4, 2004 7:04 AM
CMCG India, a public relations firm, has bagged the much sought-after GM Motors India account. The account is a comeback for CMCG, having handled it from 1996 to 1999. The new contract, effective from February 1, 2004, is on a one-year retainer basis.
exchange4media Staff Feb 4, 2004 7:03 AM
Close to the heels of bagging the Samsung account, which is pegged at Rs. 125 crores Cheil Communications is in the process of beefing up its media team. Navin Khemka, Investment Director, MindShare would join Cheil Communications in March as Media Director. Some more appointments of old Samsung hands are expected in the coming days.
exchange4media Staff Feb 4, 2004 7:02 AM
Who leads the rat race in the quest for ad monies? We decided to do some number crunching of our own to determine the leader of the pack. Across all Hindi-speaking markets, in the age group of C&S 4+ individuals, we took a microscopic look at the channel shares of music and mass entertainment players, news and movie channels, in the period December 24 – January 24. The results, as they say, speak for themselves.
exchange4media Staff Feb 4, 2004 7:02 AM
Adding to its media kitty, Starcom has bagged the media responsibilities of Symphony Comforts Systems Ltd. In a related development, the creative of the account moved to Lowe over a month back. Prior to these realignments, the integrated account holder of Symphony was with Mudra Ahmedabad. Rs 5 crore worth account win comes close on the heels of Starcom’s acquirement of HDFC Bank’s Rs 10–12 crore account.
exchange4media Staff Feb 4, 2004 7:01 AM
Ajay Shukla has joined the India Today Group as the Publishing Director of Reader's Digest. Ajay comes in from ABN AMRO Bank and will take over from Sanjay Johri who is currently managing the Reader's Digest business at the recently acquired Reader's Digest.
exchange4media Staff Feb 4, 2004 7:00 AM
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