Date-wise News

Following large-scale promotions, Red & White from the 1,100-crore Godfrey Phillips stable has unveiled its new pack. The launch is in keeping with the race to beat the blanket ban on tobacco advertising that will come into force shortly.

exchange4media Staff Jan 10, 2004 7:40 AM

The Wm. Wrigley Jr. Company's formal announcement of signing a purchase agreement with the privately-held Spanish food conglomerate, Agrolimen, for certain confectionery businesses of its Joyco Group, including in India, is being seen as a move that will spur the Rs 1,500-crore domestic confectionery market.

exchange4media Staff Jan 10, 2004 7:39 AM

Although the import duty cuts in the latest round of sops are being viewed as a positive development for many sectors depending on imported raw materials, the fast-moving consumer goods (FMCG) sector may not see any immediate price reduction. Industry players feel that there are many other factors collectively determining the end result on MRPs.

exchange4media Staff Jan 10, 2004 7:38 AM

After cosmopolitan cities, big-time public relations agencies are now eyeing emerging markets such as Ahmedabad, Pune and Chandigarh. With Gujarat receiving investment proposals worth crores of rupees and many global players planning to set up units in the state, Ahmedabad is fast emerging as a preferred destination for the PR majors.

exchange4media Staff Jan 10, 2004 7:37 AM

Brooke Bond 3 Roses is now attempting to set records of the non-sales kind. Come Pongal day, and it will bring together a number of families to cook 1,500 kg of sweet pongal and draw the largest kolam covering an area of 2,400 sq. ft. to create Guinness and Limca records.

exchange4media Staff Jan 10, 2004 7:36 AM

Shot in rewind mode, the new TVC launched by Sivananda Bal Chyawanprabha gives a snapshot view of the various milestones in a professional’s journey to success. TBWA has handled the creatives of the Rs. 2-crore campaign.

exchange4media Staff Jan 10, 2004 7:35 AM

All the mobile operators, both GSM and CDMA, without exception are way below the TRAI benchmarks on various aspects of user satisfaction, according to the "3rd Annual Voice and Data-IDC Mobile Users' Satisfaction Survey". In the overall category, BPL emerged the numero uno with an overall satisfaction score of 79.8 per cent. Idea Cellular came ahead of Hutch marginally by 0.2 per cent to take the second position.

exchange4media Staff Jan 10, 2004 7:34 AM

The top brass from India’s largest business houses are going ‘Back to the Floor’ in a new seven-part series on BBC World’s ‘India Business Report’. During this series, the "bosses'' will interact with their employees and confront the challenges faced by them.

exchange4media Staff Jan 10, 2004 7:33 AM

Technical magazine ‘Electronics For You’ has completed 35 years of publication. With the readership exceeding half-a-million readers, it is acknowledged as India’s largest selling technical magazine.

exchange4media Staff Jan 10, 2004 7:32 AM

There’s action frothing in the Indian shampoo market, with multinational Procter & Gamble’s (P&G) quiet launch of Rejoice — Asia’s largest shampoo brand, and the world’s third largest. The move is aimed at directly taking on traditional rival Hindustan Lever Lt’s (HLL) leading brand Clinic Plus, which is a market leader.

exchange4media Staff Jan 10, 2004 7:31 AM

Aroon Purie promoted TV Today Network’s Initial Public Offering (IPO) has a received good response from domestic investors, which consisted of Qualified Institutional Investors, high net worth individuals and the retail public. High net worth Individuals investment in the issue has oversubscribed 85 times and that of retail investors has been over 24 times.

exchange4media Staff Jan 10, 2004 7:30 AM

The government issued a crucial notification yesterday to appoint Telecom Regulator Authority of India (TRAI) as the regulator for the broadcasting sector. TRAI has been given mandate to regulate broadcast industry with a view to protect the interests of consumers who have been at the receiving end due to CAS war among different stake holders including broadcasters, MSOs and cable operators.

exchange4media Staff Jan 10, 2004 7:30 AM

“We are already witnessing mergers in the industry between MNCs and Indian brands. At the premium end, it’s the blend and brand image, which matters. Indian brands are poised well on both these parameters.”

exchange4media Staff Jan 10, 2004 12:00 AM