Date-wise News
Broadcasters under the aegis of Indian Broadcasting Foundation (IBF) will make a representation to Telecom Regulatory Authority of India (TRAI). On the controversial issue of CAS implementation, earlier this week, IBF had raised an issue about them being not consulted by TRAI before taking decisions on cable TV rates.
exchange4media Staff Jan 22, 2004 2:29 PM
Maximize, the media planning and buying agency from the Group M stable has bagged the prized Rs 10 crore account of market leaders SOTC, a division of Kuoni (India) Group. The account involves handling the entire media related activities for Kuoni's international and domestic travel trade.
exchange4media Staff Jan 22, 2004 12:42 PM
In an attempt to position itself as a `fashion-forward' brand on a par with international fashion trends, youth apparel brand Weekender is shortly planning to launch an audio-visual ad campaign, which would be shot in foreign locales with foreign models. The campaign is being handled by Enterprise Nexus. The television commercial follows an extensive print and outdoor campaign, which also had foreign models, and was shot in South Africa.
exchange4media Staff Jan 22, 2004 6:41 AM
Electrolux Kelvinator hopes to turn around by December next year following the success of its restructuring and rightsizing exercise. Electrolux Kelvinator had suffered a net loss of Rs 25.2 crore in the first six months of 2003 and had cut jobs at its refrigerator manufacturing units from 3,600 to 1,570. A new promotional campaign will be unveiled in phases to develop brand communication with the consumer.
exchange4media Staff Jan 22, 2004 6:40 AM
Sony World, the exclusive retail outlets from the Sony India Pvt Ltd stable, continues to be a major contributor to city-wise sales. In the metros, their contribution ranges from 15 per cent to 30 per cent of city-wise sales, Mr Keiichi Sakamoto, Managing Director, Sony India, said at the inauguration of the 37th exclusive outlet and the second in Gurgaon.
exchange4media Staff Jan 22, 2004 6:38 AM
Mid-Day Multimedia, the holding company of the Mid-Day group, is planning to hive off its outdoor advertising and television businesses into two separate companies. The move comes at a time when the company is evaluating bids for picking up a strategic stake in the company.
exchange4media Staff Jan 22, 2004 6:38 AM
“PR can be a wonderful complement to the marketing activities any brand manager has to undertake. In fact, some of the most successful brands were built by them using the tool of public relations rather than advertising such as The Body Shop, globally and Barista in India.” Manoj Chandra, Head – Corporate Communications, RPG Enterprises
exchange4media Staff Jan 22, 2004 6:37 AM
Essel Group, which floated Intrex India almost three years ago, has introduced another innovative product called ITZ Cash. ITZ Cash is India's first multi-purpose pre-paid card that adds a safe dimension to online transactions. With ITZ Cash, consumers wi
exchange4media Staff Jan 22, 2004 6:36 AM
ZEE Network is moving the Zee Cine Awards to Dubai this year. The event, held in association with Dubai Media City, will take place on February 26. With Zee Cine Awards ‘04, ZEE Network hopes to provide the impetus to the crossover of Indian cinema
exchange4media Staff Jan 22, 2004 6:36 AM
According to the ‘Delhi Radio Listenership Study’, commissioned by Radio Mirchi and conducted by IMRB International, Radio Mirchi leads with 79% in Delhi, followed by Red FM with 27% and Radio City with 22%. The study indicates that almost 45%
exchange4media Staff Jan 22, 2004 6:35 AM
Madison Creative, the full service advertising agency arm of Madison Communications has won five new accounts in last two months. Daksh Services is the latest in the kitty. The other accounts include Hindware, Oobe (hi fashion women's western-wear), and B
exchange4media Staff Jan 22, 2004 6:34 AM
ETV will launch a new children weekend show, <I>Saahasa Baluru</I> (Adventurous Kids), on January 31 which will showcase content from Data Quest Entertainment. Data Quest specializes in 2D & 3D animation and gaming software for television, movies, web and
exchange4media Staff Jan 22, 2004 6:33 AM
Divya Bhaskar, which entered Gujarat in June 2003, is all set to launch its second edition from Surat in March. The Gujarati daily from Dainik Bhaskar group plans to cover all of Gujarat by December 2004 by launching editions from Baroda, Rajkot and Bhavn
exchange4media Staff Jan 22, 2004 6:32 AM
It is a known fact that ratings of niche channels in India are not even close to that of mass entertainment channels. One might think that the results might vary for the premium target group C&S SEC-A 25+. But even in this group, mass channels dominate the scene. Despite this, media planners maintain that the best bet to target this section is specialised channels with a preference towards the news genre. To put things into perspective, let’s begin with the ultimate arbitrator for media planners while choosing channels – numbers.
exchange4media Staff Jan 22, 2004 6:32 AM
"Tapping into people’s emotions, that’s the mantra behind Mirchi’s programming."
exchange4media Staff Jan 22, 2004 12:00 AM
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