Date-wise News

After shelving its plans to launch a Fair & Lovely talcum powder, HLL has decided to withdraw its Vaseline talcum powder from the market. Unlike Fair & Lovely talcum powder, which was used more as a test launch in Andhra Pradesh, Vaseline talcum was treated as a national brand and has been in the market for the past two years.

exchange4media Staff Mar 30, 2004 6:59 AM

The price barrier is now breaking down in the consumer durables segment. After Voltas launched its sub-Rs 10,000 airconditioners, it is now the turn of LG India to announce a refrigerator at the low-priced segment. The company plans to launch a budget line refrigerator, priced below Rs 5,000 this year.

exchange4media Staff Mar 30, 2004 6:59 AM

PR holds tremendous potential to build the most effective corporate and brand image. And, successful image building process keeps away the worries of crisis, believes N K Satish, GM, Corporate Affairs, Spice Communications Ltd, Karnataka.

exchange4media Staff Mar 30, 2004 6:58 AM

The Animation Producers Association of India takes up the issue with I&B Ministry, seeks support from Prasar Bharti, National Film Development Corporation, Films Division and Children's Film Society

exchange4media Staff Mar 30, 2004 6:57 AM

Man’s World celebrates fourth anniversary with a double-issue, featuring Mallika Sherawat and Preity Zinta. Hordes of celebrities from varied disciplines to write columns on women of fascination.

exchange4media Staff Mar 30, 2004 6:56 AM

Mohammed Khan kicks off the AAAI-organised 10-session endeavour to break the plaguing creative block over a spellbinding inaugural session. simplicity is the key to a great advertising, says Khan.

exchange4media Staff Mar 30, 2004 6:55 AM

Zee Telefilms bagged a $40 million deal from Mondo TV, Europe’s second-largest animation channel, for developing animation content in India. The project will be implemented by the Zee Institute of Creative Arts, a Zee group company under Padmalaya Telefilms.

exchange4media Staff Mar 30, 2004 6:54 AM

Dainik Bhaskar plans to come up with an eight-page colour tabloid during the month-long Sinhastha – the Maha Kumbhmela. The info-based daily tabloid, priced at Re 1, to contain all necessary details pertaining to the festival.

exchange4media Staff Mar 30, 2004 6:53 AM

Nothing seems normal about Indo–Pak cricket series. Starting from the parallel feed on DD to distribution hassles TEN Sports faced, and, now with ratings of the ODI series coming up, hordes of questions remain unresolved.

exchange4media Staff Mar 30, 2004 6:52 AM

With a self-regulation, the Indian Broadcasting Federation has decided not to allow any political advertisements containing personal attack on leaders or political parties, member board to analyse every advertisement before a go-ahead.

exchange4media Staff Mar 30, 2004 6:51 AM

Internet in India is all set to bring in a retail revolution through e-commerce, observe experts at the exchange4media iZone Round Table. Advertising agencies should focus on internet as an attractive medium of advertising, says Mahendra Swarup of Times Internet.

exchange4media Staff Mar 30, 2004 6:50 AM

Media world of Mumbai goes abuzz with the news of an all-new city-centric English daily from Times Of India, with the masthead reading Bombay Times Plus. The 16-page broadsheet will be priced at Re 1, sources say.

exchange4media Staff Mar 30, 2004 6:49 AM

“We have always believed in using high-profile celebrities to endorse our brand and it has worked quite well…. The celebrities have added a special value to the brand. We are very hopeful .”

exchange4media Staff Mar 30, 2004 12:00 AM