`Date-wise News`

Samir Kale, Managing Director, CMCG India

PR is a people intensive business, and skilled personnel are key to this profession. I do not think we are putting in that much effort to train and groom youngsters mainly because of our inherent insecuritie

exchange4media Staff Dec 22, 2003 12:00 AM

Deepa Dey, Director, Corporate Communications, Apeejay Surrendra Group

Communication by definition cannot be restricted to media relations; we’ll have to find a way to capture the mind space without taking the media route. Media today is cluttered, has advertising barters and is dictated by page three brigades. The challenge lies in being able to create a brand that media will die to write about.

exchange4media Staff Dec 22, 2003 12:00 AM