Date-wise News

S Yesudas, Head, Insight Media Group, calls it a day at Lowe Media group after a long innings of nine and a half years. When exchange4media.com contacted, Yesudas cited personal reasons for putting in his papers.

exchange4media Staff Mar 16, 2004 12:04 PM

It’s revenge time for Hindustan Lever Ltd (HLL). The company has declared war in the shampoo market, by adopting the BOGOF (buy one, get one free) strategy to counter rival Procter & Gamble’s (P&G) move. The BOGOF scheme has been launched on HLL’s two leading shampoo brands - Sunsilk and Clinic Plus.

exchange4media Staff Mar 16, 2004 7:26 AM

Global fleet management solution provider LeasePlan stepping up brand building initiatives on a global scale. Group is optimistic about growth prospect in India.

exchange4media Staff Mar 16, 2004 7:25 AM

Every organisation, at some time or the other, faces a crisis. And the answer doesn't lie in calling on the PR guy. How well one is prepared to deal with it, especially in the critical early phases, determines the impact of the crisis.

exchange4media Staff Mar 16, 2004 7:24 AM

We can't succeed if we are just consumer-led, said Sumantra Dutta, CEO, Radio City, in the session on 'Radio Active: Unraveling the mystery of effective radio communication'. "In a world full of change, consumers can't anticipate the next big change," he asserted.

exchange4media Staff Mar 16, 2004 7:22 AM

The most sought after face in the advertising world — Amitabh Bachchan — has now one more corporate partner: Emami. The Kolkata-based personal and healthcare major has announced that it has roped in megastar as its brand ambassador. Big B will

exchange4media Staff Mar 16, 2004 7:21 AM

Weekender posts 40% sales growth following major revamping activities. Brand repositions itself from street-wear to fashion wear, reinforces distribution chain, entering shopping malls, eyes at 20% steady growth.

exchange4media Staff Mar 16, 2004 7:20 AM

The Indian entertainment industry continued to outperform the economy in year 2003. The industry saw 15 per cent growth to reach an estimated Rs 19,200 crore (US$ 4,267 mn) during the year. This growth has been driven primarily by an increase in televisio

exchange4media Staff Mar 16, 2004 7:19 AM

The Prannoy Roy-promoted NDTV Ltd, along with its subsidiaries NDTV World, NDTV News and NDTV Media, reported a net loss of Rs 47.53 crore on a turnover of Rs 45.94 crore during the nine months ended December 31, 2003, according to the draft Red Herring prospectus filed by the company for its Rs 100 crore initial public offer. This is in sharp contrast to a consolidated net profit of Rs 9.78 crore on a turnover of Rs 113.89 crore reported by the company for the year ended March 31, 2003.

exchange4media Staff Mar 16, 2004 7:18 AM

The Supreme Court yesterday directed Ten Sports to share its live feed with Doordarshan for the telecast of the second one-day international match today at Rawalpindi, pending a final hearing on March 17. However, uncertainty over the telecast of the rest of the series continues, with Ten Sports telling the court that it does not hold the rights for the telecast signals generated in Pakistan, which belong to its parent company Taj TV Private Ltd.

exchange4media Staff Mar 16, 2004 7:17 AM

The first decade of the 21st century belongs to the entertainment industry. Union Minister for Information & Broadcasting, Ravi Shankar Prasad, in his inaugural address at FICCI Frames 2004 said every effort is being made to power the entertainment industry in the country. “India would be developed as an entertainment hub and the Government will facilitate the development of this industry on all fronts--films, television, radio and animation,” he said.

exchange4media Staff Mar 16, 2004 7:16 AM

The blockbuster movie, James Cameron’s Oscar winning, Titanic aired in Tamil, on Sunday, 29th February at 11:30 am has delivered record audience shares for Vijay. Nineteen brands were associated with the movie when it was aired.

exchange4media Staff Mar 16, 2004 7:15 AM

Mediacom, Grey Worldwide’s media buying and planning agency, has bagged the media agency account of the Rs 170-crore Hindustan Pencils. The agency will now do the entire buying and planning strategy for the company.

exchange4media Staff Mar 16, 2004 7:14 AM

TBWA India has bagged the account for Panasonic Consumer Electronics. The account is estimated to be between Rs 8-9 crore. TBWA India would handle both, the creative as well as the media duties for the account. Besides TBWA India, Bates India and Enterpri

exchange4media Staff Mar 16, 2004 7:13 AM

“Today’s consumers do not want to hear the virtues of a brand, they are interested in specifics and that’s what our campaigns always do.”

exchange4media Staff Mar 16, 2004 12:00 AM