Date-wise News

The Supreme Court (SC), this evening, has given a directive to Prasar Bharti to deposit Rs 50 crore in order to receive signals from Ten Sports for the complete India-Pakistan cricket series.

exchange4media Staff Mar 17, 2004 5:59 PM

Italian fashionable eyewear major Safilo launches the Giorgio Armani range of swish-and-modish sunglasses to high-end Indian consumers. Price ranges between Rs 7700 to Rs 11000.

exchange4media Staff Mar 17, 2004 10:45 AM

The $815-million international premium beauty products firm Elizabeth Arden expects its Indian business to grow over 50 per cent this year. The company which is a leading global marketer and manufacturer of beauty products has an estimated seven per cent market share of the $120 million market for premium beauty products in the country.

exchange4media Staff Mar 17, 2004 7:12 AM

Contests2win.com and Zee English join hands for a viral marketing venture. The duo to promote popular sitcom: 'Friends - Season 9' series on Zee English, eyeing at expansion of market.

exchange4media Staff Mar 17, 2004 7:11 AM

The unputdownable importance of PR is being felt everyday as businesses expand horizon. Yet, there's a long way to go before it gains a stronger foothold. "Clients still look at PR as a low-cost brand-building component," says Swati Prakash, Chief Executive, CeePee Communications.

exchange4media Staff Mar 17, 2004 7:10 AM

Sahara India Pariwar announced that it has joined hands with Federation Internationale de Hockey, the world’s apex body for hockey, and becomes the fourth global partner of the federation. In a three-year deal, which is expected to be finalised by the end of this month, Sahara India Pariwar will join FIH’s three global partners, BDO International, Rabobank and Samsung.

exchange4media Staff Mar 17, 2004 7:08 AM

From Rajmata Gayatri Devi to small-screen heartthrob Mandira Bedi and blockbusters to fashion shows – Diamond Trading Company explores all possible avenues to promote its exotic range of solitaires. “Nakshatra, the mother of all branded diamond jewellery, gave legitimacy to diamond jewellery,” says Devika Gidwani, Director, DTC.

exchange4media Staff Mar 17, 2004 7:07 AM

Private equity investors, high- net-worth individuals and venture capitalists coming up with large investment portfolio, last year’s investment posts 200% rise over 2002.

exchange4media Staff Mar 17, 2004 7:06 AM

A recent ACNielsen ORG-MARG survey says, consumer spending is on the rise in India. Foreign brands are taking this opportunity to introduce the high-end customer to their brand. Luxury brands are sailing through quite unchartered waters of marketing like

exchange4media Staff Mar 17, 2004 7:04 AM

The Indian entertainment industry can learn a lot from the US television industry. "The one thing that we have seen over the years of research is that regardless of how many channels are introduced, the average home stays at a certain saturation level for channel viewing," said Robert L McCann, Chairman and CEO of Nielsen Media Research International.

exchange4media Staff Mar 17, 2004 7:03 AM

TRAI soon to come up with a regulatory framework for cable TV industry in two to three months. The regulation to address tariff issues and not pricing of content.

exchange4media Staff Mar 17, 2004 7:02 AM

'India Shining' seems to be the buzzword not only among Indians but also with people overseas. Andy Bird, President of Walt Disney International, began his keynote address on Day Two of FRAMES 2004 by stating that India is definitely here to stay and that

exchange4media Staff Mar 17, 2004 7:01 AM

S Yesudas, Head, Insight, calls it a day at Lintas Media Group after a long innings of nine and a half years. When exchange4media.com contacted, Yesudas cited personal reasons for putting in his papers. Till January 2004, Yesudas served as the Executive V

exchange4media Staff Mar 17, 2004 6:54 AM

After initiating changes in its layout, design and content, Vijay Times is back to reinvent itself. In a bid to offer a greater mix in its content and presentation, the daily is now looking at outsourcing as a serious option. While Vijay Times officials l

exchange4media Staff Mar 17, 2004 6:53 AM

Confirmed sources assert that Madison is now the media AOR for the 35 crore Marico account. Towards the beginning of this month, the FMCG major had called for a media pitch, inviting Group M, incumbent Mediacom, Madison and Carat to participate. The agenc

exchange4media Staff Mar 17, 2004 6:52 AM